Marketing Manager - Luxury Beauty Brand

at  Caramel Talent

Overview:
A unique opportunity for an experienced Marketing Manager to join a luxury beauty brand reshaping the beauty landscape with cutting-edge products. This role is pivotal in enhancing the brand’s presence across social, digital, and traditional media platforms.
Role:
Reporting directly to the Director/CEO, the brand is looking for a strategic and highly organized Marketing Manager with a strong background in brand marketing, digital campaigns, and social media strategies. The ideal candidate will drive brand engagement, manage external partnerships, and lead a collaborative team to implement impactful marketing initiatives.
Responsibilities:
This role combines strategy, creative direction, and hands-on execution to elevate the brand’s visibility and customer connection:

Social Media & Digital Marketing:

• Develop and oversee comprehensive social media strategies to boost brand visibility and engagement.
• Lead all digital marketing campaigns, ensuring alignment with brand objectives and tracking key performance metrics.
• Implement effective email marketing campaigns to increase customer engagement and retention.

External Partnerships & PR:

• Collaborate with and oversee the external PR agency to maintain consistent brand messaging and representation.
• Work with influencers to expand brand reach and enhance engagement with target audiences.

Creative & Campaign Management:

• Direct marketing campaigns from concept to execution, ensuring creative alignment with brand identity.
• Provide creative direction, collaborating with design and content teams to ensure high-quality outputs.

Team Management:

• Overlooking and directly managing the social media manager; graphic designer; and digital marketing manager.

Reporting & Performance Analysis:

• Deliver regular reports to the Director/CEO on marketing performance, metrics, and growth opportunities.
• Track and analyze campaign outcomes to refine strategies and drive continuous improvement.

Requirements:

• Extensive experience in brand marketing, social media, and content strategy.
• Strong track record in campaign direction, from initial strategy to execution.
• Proficiency in copywriting across formats (ads, newsletters, social media) and a keen eye for quality and detail.
• Experience in PR, influencer partnerships, and retailer marketing.
• Team leadership experience, fostering a collaborative, creative environment.
• Basic graphic design knowledge and familiarity with video editing tools for multimedia marketing support.
• Strong organizational skills, with a proven record of timely project delivery.

Location: Remote, with occasional travel for meetings and events.
Salary: £50,000 - £65,000 per annu

Please refer the Job description for details