Marketing Manager - Maentae

at  The KPI Institute

ABOUT US

The KPI Institute is a renowned research institute specializing in business performance. With 12 practice domains ranging from strategy and KPIs to customer service and innovation performance, we deliver insights through various publications, subscription services, and a comprehensive knowledge platform. Maentae, part of The KPI Institute ecosystem, is an educational hub dedicated to helping individuals achieve their learning goals through cutting-edge training programs.

REQUIREMENTS

• Educational Background: BSc/BA in marketing, communications, or equivalent.
• Experience: 2+ years of proven experience in a similar role.
• Skills: Thorough understanding of marketing elements (including SEO/social media), market research methods, and marketing data analytics.
• Communication: Excellent communication, collaboration, and stakeholder management skills.
• Knowledge: Proficient in MS Office, marketing software (e.g., Adobe Creative Suite, CRM), and web analytics tools (e.g., Google AdWords).
• Attitude: Proactive and client-oriented.
• Environment: Ability to work in a fast-paced environment juggling multiple priorities.

• Developing and Implementing Strategies: Work closely with the marketing manager to define objectives, develop action plans, and identify target audiences.
• Brand Strategy: Contribute to the development and communication of our brand’s values, promises, and personality.
• Market Research: Conduct studies and analyses to understand consumer behavior and market trends.
• Website Management: Create and update website content, ensuring a pleasant user experience and good search engine performance.
• Social Media Marketing: Plan and implement campaigns, manage paid advertising, and analyze results.
• Content Marketing: Create and distribute valuable content for the target audience.
• Customer Relationship Management: Use CRM systems to track and manage customer interactions.
• Email Marketing: Develop and implement personalized email campaigns.
• Community Management: Monitor and interact with our online community, maintaining a positive brand image.
• SEO and SEM: Manage paid advertising campaigns and optimize website content for search engines.
• PR Support: Coordinate media relations, draft press releases, and cultivate positive relationships with stakeholders.
• Creative Campaigns: Brainstorm and develop ideas for creative marketing campaigns.
• Vendor Liaison: Work with external vendors to execute promotional events and campaigns.
• Marketing Plan Execution: Undertake individual tasks as assigned.