Marketing Manager - New Zealand (Contract Opportunity)

at  Thryv

A BIT ABOUT US

At Thryv, we are a team fiercely devoted to the success of local businesses. We’ve been around in one form or another for more than 125 years, always with one goal in mind — helping small businesses compete and win. We provide the technology, software and local business automation tools small business owners need to better manage their time, communicate with clients, and get paid, so they can take control of their business and be more successful.
Alongside providing leading-edge digital, marketing and directory services, we help more Australian businesses connect with their customers through the Thryv platform, giving them a world-class edge in technology.
Culture is vital at Thryv because it shapes our identity and, therefore, our measurements for growth. We have an identified set of values that hold all of us accountable to paving the way for our company success and our legacy. All of this helps us deliver results for our clients and creates success for our employees. At Thryv, making a positive impact within our team and in our local community is the reason we get out of bed every morning.

YOUR FUTURE ROLE

We’re looking for an energetic, results-oriented NZ Marketing Manager to join our Marketing team. In this role, you’ll be responsible for executing our marketing strategy and managing campaigns across multiple channels, including events, PR, content, eDM, paid digital, and traditional media. Your efforts will be key in driving brand awareness and fueling sales growth as we work towards making Thryv the top SaaS brand of choice for small businesses in New Zealand.
Reporting directly to the Chief Marketing Officer (CMO), you will lead our go-to-market strategy for Thryv, collaborating with both internal teams and external partners. As an experienced leader, you will oversee and mentor a talented marketing team of two. Additionally, you’ll have the opportunity to support other brands by planning and executing campaigns across content, email marketing, and social media.
This role is a max-term full-time contract from January 2025 - October 2025, working from home (WFH) within New Zealand.

YOUR RESPONSIBILITIES

This role will be responsible for, but not limited to:

• Execute the comprehensive marketing and communications strategy to drive customer acquisition, retention, and lead generation.
• Manage two marketing FTEs and oversee the local marketing budget, ensuring effective resource allocation.
• Collaborate with US/AU teams and engage interdepartmental stakeholders to ensure cohesive marketing efforts.
• Monitor, review, and report on all marketing activities, measuring success and ROI.
• Lead and manage industry events, supporting commercial partnerships and enhancing brand visibility.
• Oversee customer content initiatives, including filming and creating engaging narratives.
• Liaise with PR specialists to identify and leverage media opportunities.
• Support internal communications and align marketing efforts across our two brands.
• Present innovative strategies to maximise market penetration and campaign effectiveness.