Marketing Manager, Oakridge

at  Quadreal

ABOUT QUADREAL PROPERTY GROUP

QuadReal Property Group is a global real estate investment, operating and development company headquartered in Vancouver, British Columbia. Its assets under management total $73.8 billion. From its foundation in Canada as a full-service real estate operating company, QuadReal has expanded its capabilities to invest in equity and debt in both the public and private markets. QuadReal invests directly, via programmatic partnerships and through operating companies in which it holds an ownership interest.
QuadReal seeks to deliver strong investment returns while creating sustainable environments that bring value to the people and communities it serves. Now and for generations to come.
QuadReal: Excellence lives here.
www.quadreal.com
Reporting to the Marketing Director, the Marketing Manager at Oakridge Park is responsible for helping to tell the Oakridge Park story while simultaneously laying the groundwork in advance of Centre opening in 2025 (grand opening event planning; interim programming efforts; holiday décor procurement; development of marketing collateral/leasing materials; website development; etc.).
Ultimately, when open, the Marketing Manager will focus their attention on contributing to the overall planning and execution of marketing activities designed to generate brand awareness; increase foot traffic thereby positively impacting retail sales; build community by increasing “heart share”; spark joy in the customer journey; highlight the tenant mix and offering; and, help to position QuadReal Retail as leaders in the shopping centre marketing space vis-à-vis cutting-edge marketing ideation and execution.
About Oakridge
Working with Canadian developer, Westbank, we are reimagining Oakridge Centre, a top performing asset in a global city, with the goal of transforming it into a major cultural hub and new municipal town centre for the City of Vancouver. The new Oakridge Park will be a mixed-use, transit-oriented neighbourhood hub that will offer 900,000 sq.ft. of unique, experiential retail plus, office space, residential towers, a public park, a civic centre, a new library, a daycare, a seniors’ centre, a dance school, a world-class performing arts academy, a music venue, performance space and a community centre.
From a retail perspective, if you thought Oakridge Centre was Vancouver’s “most stylish destination” before, just you wait! Things are about to get even more stylish plus…more delish. As part of the future proposition, Oakridge’s retail component will see an overhaul that will render it unrecognizable, its footprint doubling in size to almost one million square feet. When it opens in 2024, visitors to the Centre (expected to reach over 26 million per year) can expect a carefully curated collection of best-in-class retailers from around the globe including unique luxury brands and services, flagship boutiques and some first-to-market tenants - all seamlessly integrated with a word-class culinary experience including an International-style food hall.
Oakridge Park is not only one of the single biggest developments in Vancouver’s history; it’s also one of the most monumental redevelopments currently underway in North America given its sheer scale, ground breaking design and overall ambition.
As a Marketing Manager at Oakridge, You Will
Live and embody the QuadReal values (integrity, collaboration, performance, innovation and responsibility)
Lay the groundwork in advance of Centre opening in 2025 with focus on grand opening event planning; interim programming efforts; holiday décor procurement; development of marketing collateral/leasing materials; website development; etc.
Manage Oakridge Park’s digital reputation by ensuring information is accurate and generates positive sentiments, and reviews are being responded to promptly to reflect Oakridge Park’s value proposition and brand
Serve as the digital-editor-in-chief by managing Oakridge Park’s social media channels with content creation, scheduling, “always on” social listening and response, ongoing tracking and reporting and cultivating relationships with influencers that ultimately contribute to Oakridge Park’s position as Vancouver’s Cultural Hub
Work hand-in-glove with the operations team in providing support from a marketing and brand perspective to ensure all public-facing materials dovetail Oakridge Park’s brand
Once open, carry out all aspects of day-to-day marketing of Oakridge Park
Support the marketing department in executing all short and long-term strategies for all aspects of the marketing portfolio including programming/placemaking, branding, advertising, public relations, tenant relations, community relations, interactive/social media activities and more.
Demonstrate organizational prowess by effectively managing file systems, marketing inventory count, processing payables and mitigating risk by ensuring proper paperwork is submitted efficiently and effectively
Work closely with Westbank’s global residential and marketing teams to ensure a synergistic approach to our collective efforts including storytelling activities globally
Working closely with the Marketing Director to generate and amplify media coverage for the Centre by ensuring all programming initiatives, tenant openings, Centre news, etc. are appropriately supported from a public relations standpoint
Support the redevelopment team by filling the gap between sales, leasing and public interface; attending and participating at open houses as required; coordinating with the team to ensure overall brand consistency; etc
Support Leasing, as needed, through research and marketing efforts including the creation of cutting-edge sales packages
Foster positive tenant, consumer, community, philanthropic and strategic marketing partner relationships
Work hand-in-glove with other management staff and employees
Other related duties as assigned
Experience and Qualifications
Superior oral and written communication skills (specifically, editing and copywriting).
Proven social media and digital marketing experience; experience working with WeChat and Little Red Book considered as an asset
Agile thinker with a resourceful knack to problem solving
Out-of-the-box thinker with proven creative and innovative approach to doing things.
Ability to work under pressure as well as, work independently and as a team
Uncanny attention to detail, strong organization and prioritization skills with the ability to manage tight deadlines
Advanced MS Office Skills (Word, Excel, PowerPoint)
University Degree or College Diploma in Marketing, Public Relations, Journalism or Business preferred
Minimum 5-7 years marketing/communications experience
Proficiency in Adobe InDesign and experience working in luxury retail is considered a strong asset
Don’t have all of the above skills? Don’t worry, we still want to hear from you!
The expected annualized base salary range for this role is $80,000 to $90,000.
The actual salary offered will take into consideration a wide array of factors including, but not limited to, the individual’s skill, experience, education and training, the market compensation of the role, and the consideration to internal equity.
QuadReal offers a competitive total rewards package in addition to the base pay, which includes a performance-based incentive plan, comprehensive health & dental benefits, a defined contribution pension plan and paid time off.

Please refer the Job description for details