Marketing Manager

at  OLIVER Agency North America

As a part of The Brandtech Group, we’re at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

ABOUT THE ROLE:

As a Marketing Manager on the Customer Marketing team, you’ll be responsible for developing and managing integrated, direct-to-consumer marketing campaigns, as well as a wide variety of marketing activities, including lead generation, market analysis, vendor relationships, media management, and program development. Our ideal candidate is data-driven, growth minded, with a proven track record in building, executing, and delivering high-impact customer strategies and personalization tactics. If you are passionate about Growth Marketing, thrive at the intersection of data, innovation, and marketing, and are customer obsessed, this is the place for you.

WHAT YOU WILL BE DOING:

Program Deployment & Delivery

• Develop and deploy direct marketing campaigns to acquire new customers, and meet specified targets for new customer acquisition
• Track innovative marketing approaches and competitive positioning and continually push the envelope to ensure the client employs and leverages all opportunities (positioning, spend, communication vehicles etc.) to ensure we communicate in the most compelling way to achieve our objectives
• Serve as a strategic expert and lead on initiatives that not only drive sales growth for the insurance business but also improve brand performance
• Build strategic campaigns and measure performance across a portfolio of earned and paid channels while pivoting as required to meet evolving business and industry landscape
• Work with data to analyze needs of customer prospects, business and effectively translate analytics into clear insights and actionable recommendations
• Manage multiple projects concurrently from ideation through execution, while reporting on key milestones to internal and external stakeholders

Performance Marketing

• Work with the performance marketing center of excellence to deploy multi-million-dollar budgets across all performance marketing channels including Paid Search, Paid Social, Programmatic, and Offline channels including TV, OOH and Radio etc.
• Establish channel forecasts and budget recommendations, with the speed and ownership to adjust tactics and strategies quickly based on learnings and opportunities
• Lead campaign launches, optimization, and reporting inclusive of creative, campaign setup, audience targeting, and budget management
• Work closely with agencies and in-house team to optimize media buying in effort to hit growth targets while being conscious of cost
• Monitor budget pacing and key performance metrics including new customers, LTV, and CPA across performance marketing channels

Relationship management

• Work closely with internal partners (Business, Data Analytics, Legal, Compliance, Digital Marketing Teams, Creative Services) and external partners (Creative and Media agencies) on national marketing and advertising campaigns, including creative development, execution and measurement
• Build and maintain effective, productive, and collaborative relationships with internal and external partners. Influence these partners and leverage their assets to best meet mutual objectives
• Manage day-to-day working relationships with internal and external partners and act as marketing and communications subject matter expert as it relates to customer acquisition marketing
• Influence without authority, ability to motivate and manage a cross functional, blended team of specialists
• Communicate key insights and relevant facts effectively to different audiences, including crafting comprehensive and compelling narratives and proposals with a keen eye for strategic positioning.

WHAT YOU NEED TO BE GREAT IN THIS ROLE:

• 5+ years of Marketing, Digital and Business Management experience
• Masters or MBA a plus
• Advertising agency experience or experience partnering with agencies
• Financial services industry experience an asset (but not required)
• Strong analytical, troubleshooting and problem-solving skills while working in a face-paced environment with changing priorities
• You can easily build relationships and have been part of large, cross functional teams that are working to solve complex problems
• Proven track record for coaching high-performing teams
• Experienced practitioner of Agile Marketing
• Ability to generate meaningful business and customer insights from a variety of dashboards
• You think big, are willing to disrupt yourself and the status quo and are customer obsessed with an entrepreneurial mindset to drive change
• You are comfortable owning revenue targets and managing budgets