Marketing Manager - Part Time

at  Castle Employment Group

Are you an experienced and innovative marketing professional looking for a part-time role where you can make a real impact? Based in Beverley, East Yorkshire, this flexible role offers a salary of £30,000 per annum (pro-rata) and requires 2-3 days per week, 9 am – 5 pm. Our client, a growing owner-managed business, is seeking a dynamic Marketing Manager to lead and develop their marketing strategy.
This role is easily commutable by car from Beverley, Hornsea, Bridlington, Driffield, Hull, and surrounding areas.

TO BE CONSIDERED FOR THIS ROLE, YOU WILL NEED:

• Proven experience in a similar marketing role, ideally within industrial, B2B, or professional services sectors.
• Strong knowledge and practical experience with Google AdWords, SEO, and website optimisation.
• Proficiency in content creation and social media management.
• A creative mindset with the ability to develop and implement marketing strategies that generate new business opportunities.
• Excellent collaboration and communication skills, with the ability to work effectively with the sales team.
• Self-motivation and the capability to manage the marketing function independently.

KEY RESPONSIBILITIES:

• Website Management: Edit and update the company website, ensuring it is optimised for SEO and accurately reflects the brand.
• Social Media: Manage social media platforms, create engaging content, grow followers, and maintain a strong online presence.
• SEO & AdWords: Develop and implement strategies to improve SEO rankings and effectively manage Google AdWords campaigns.
• Content Creation: Write and post compelling content across various platforms, aligning with the brand’s tone and objectives.
• Sales Collaboration: Partner with the sales team to develop and execute marketing initiatives that generate leads and drive revenue.
• CRM Management: Maintain and update the CRM system with customer information and send introductory emails to potential clients.
• Marketing Innovation: Identify and propose innovative marketing strategies to enhance the company’s market presence.