Marketing Manager, Passion Points

at  LEGO

Are you passionate about creating impactful connections with audiences? If you’re a strategic, audience-focused marketer with a flair for collaboration, join us in crafting how LEGO connects with fans globally!
Core Responsibilities

At your core, you’re a marketer and audience expert with an innovative mentality. You’ll be the go-to person for Passion Point projects, focusing on product and marketing development. With a keen ability to understand consumer and shopper needs, you excel at interpreting, translating, and synthesizing both quantitative and qualitative insights. To achieve this, you’ll collaborate closely with our Business Intelligence, Global Insights teams, and Media and Creative Agencies :

• Global GTM and communication campaigns towards consumers and shoppers, from briefing to playbook and toolbox development as well as execution. This will include Owned, Earned, Shared, and Paid programs.
• Will ensure great collaboration and alignments with our main global communication partners, including Our LEGO Agency, Regional Brand Leads, and LEGO Branded Channels among others.
• Will work closely with Regions and Markets to help transitioning the global campaign to a local execution, guiding and helping our partners.
• Ensure excellent cooperation with our IP partners through the full communication development process.
• Will lead our LEGO identity for cross-franchise communication in all channels, ensuring coherence across the full portfolio and helping us engage with audiences through their passions.
• You thrive when managing partners of different seniorities and can generate positive relationships and influence big matrix organizations with internal-external agendas.

Please refer the Job description for details