Marketing Manager
at Porter
Dubai, دبي, United Arab Emirates -
| Start Date | Expiry Date | Salary | Posted On | Experience | Skills | Telecommute | Sponsor Visa |
|---|---|---|---|---|---|---|---|
| Immediate | 19 Jan, 2025 | Not Specified | 21 Oct, 2024 | N/A | Good communication skills | No | No |
Required Visa Status:
| Citizen | GC |
| US Citizen | Student Visa |
| H1B | CPT |
| OPT | H4 Spouse of H1B |
| GC Green Card |
Employment Type:
| Full Time | Part Time |
| Permanent | Independent - 1099 |
| Contract – W2 | C2H Independent |
| C2H W2 | Contract – Corp 2 Corp |
| Contract to Hire – Corp 2 Corp |
Description:
How To Apply:
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Responsibilities:
- We are looking for an individual who will be creating & driving marketing strategy for On demand vertical.
- You will be owning the complete lead to an early handholding journey for the customer / partner. Development and execution of annual marketing strategy in line with business objectives and revenue targets.
- Help strengthen data led thinking and lead the development & calibration of user acquisition playbook across the cities & categories.
- Extensive crafting of target audience, consumer personas, their need states enabling Porter to drive better adoption of various categories.
- Driving penetration and brand awareness by finding innovative & cost-effective ways of reaching our TG through a combination of (not limited to) digital marketing, PR, on-ground activations, ATL & BTL communications, alliances & merchandise.
- Develop continuous improvement charters, scopes of work, plans and schedules with the objective of increasing lead & user base.
- Develop, test and execute aggressive multi-channel marketing plans to drive user acquisition & marketing automation.
- Work with Product/Analytics/City teams to deliver successful outcomes on critical marketing metrics (MAU, DAU, Acquisitions etc.)
- Conceptualizing marketing campaigns and building relevant workflows by segmenting the user base appropriately to identify opportunity areas in the user’s lifecycle
- Create experiment frameworks, analyze results and structure scalable campaigns to drive marketing effectiveness & metrics
- Mentoring and guiding other team members. Ensure effective utilization of resources under your function. Identify competitors and evaluate their strategies and positioning and devise counterstrategies. Conduct customer, brand and product research initiatives
- Conduct market research to determine market requirements for existing and future products. Identify and plan differentiated and impactful marketing strategies/materials.
REQUIREMENT SUMMARY
Min:N/AMax:5.0 year(s)
Marketing/Advertising/Sales
Marketing / Advertising / MR / PR
Marketing
Graduate
Proficient
1
Dubai, United Arab Emirates
