Marketing Manager, Post-Acute

at  Medline Industries Inc

VALUE PROPOSITION

As a leading partner in healthcare, Medline Canada’s sole purpose is Together Improving Care – this means being deeply committed to the health and well-being of our customers, employees, partners and our communities. We employ a diverse group of top talent focused on growing and making a difference in the lives of Canadians, coast-to-coast.

Compensation is only one part of the Employee Value Proposition that Medline Canada offers our employees. As part of our mission, we offer one of the most competitive and engaging employee experience programs in Canada, which includes:

• Collaborative work environment with highly engaged employees
• Market competitive compensation and benefits plan, including LTD & Insurance
• DPSP match program
• Annual Employee Appreciation Week
• Paid vacation and personal days
• Lifeworks® Employee Assistance Program (EAP) Resources supporting mental, physical, family and financial well-being
• Career growth and training programs
• Open communication with Senior Leaders
• Tailored incentives for eligible employee groups, such as home office reimbursement and Sylvan Learning Centre credit
• Employee referral program
• Education support programs
• Fitness subsidy
• Recognition programs
• Social activities
• And much more…

JOB SUMMARY

• Strategic lead responsible for executing marketing efforts for the Post-Acute market with a focus on developing go-to-market approaches that enable the Sales and stakeholder teams with programs and tools that inspire market differentiation and confidence, while delivering Customer Activation initiatives and marketing campaigns in traditional and digital/online environments including social and ecommerce activation.
• Responsible for implementing strategies to grow brand awareness, customer engagement, and strategic marketing initiatives that support customer acquisition and retention across multiple post-acute care channels.
• As part of the Marketing team this individual will work in close alignment with Sales and other key business stakeholders to manage, implement and activate brand campaigns, communications and activities that lead to positive sales impacts while building the credibility and differentiated value of the Medline brand in Canada. The position will activate the Medline brand in the Canadian Healthcare landscape with a leading role on the digital front as we build Medline in ecommerce in Canada.
• Acts as lead in market research to identify customer needs, competitor strategies, and emerging trends. Utilize data to optimize marketing strategies, measure effectiveness, and report on key performance indicators.
• Maintains and elevates brand standards and brand positioning through targeted marketing initiatives across digital, print, and in-person channels
• Develops and coordinates sales channel discussions & vehicles to seek regular input from stakeholders to ensure required programs, messaging, and marketing tools are aligned to business objectives and priorities
• Develops and manages marketing budget with precision

QUALIFICATIONS

• 3 to 5 years in a Marketing management role
• Degree in Business or Marketing, or equivalent experience
• MBA is advantageous
• Healthcare Experience is an asset
• Digital marketing experience is expected
• Experience with Healthcare Brand Marketing is critical
• Experience in aligning strategic initiatives to business objectives and analyzing and reporting ROI
• Experience in managing, creating, leading integrated digital and traditional marketing campaigns
• Experience in delivering and leveraging data-driven business analytics and developing business insights
• Be an ambassador for Medline CARES culture
• Strategic thinking and strong Market Dynamics Acumen
• Understand how customers behave and react online to deliver customer action
• Drive towards positive results and maximum value from assets and activities
• Support decisions with data and insights
• Embrace innovation by demonstrating comfort in creating, developing, and doing new things
• Expertise in Microsoft Office Suite – Excel, Access, PowerPoint, Word, Outlook, Project
• Strong project management skills
• Bilingual – English and French is an asset only

Please refer the Job description for details