Marketing Manager - Real Estate

at  MHM Real Estate

JOB SUMMARY:

MHM real estate is seeking an innovative and results-driven Marketing Manager to lead our real estate marketing initiatives. This role is critical in driving brand awareness, generating leads, and engaging target audiences through creative campaigns and strategic marketing efforts.

REQUIREMENTS:

• Experience: Minimum of 5-7 years in marketing in real estate industry.
• Technical Skills: Proficiency in CRM systems, Meta campaign management, email marketing platforms, and analytics tools.
• Marketing Expertise: Strong knowledge of user persona development, digital marketing strategies, and direct marketing techniques.
• Budgeting: Experience in planning and managing marketing budgets.
• Communication Skills: Excellent verbal and written communication skills with a creative and strategic mindset.
• Education: Bachelor’s degree in Marketing, Business Administration, or a related field. A master’s degree is a plus.
• Team Leadership: Proven ability to lead and collaborate with cross-functional teams.
  Job Type: Full-time

Experience:

• Real Estate Marketing: 5 years (Required)

Application Deadline: 27/02/202

• Strategic Marketing Planning:
• Develop and implement comprehensive marketing strategies tailored to the real estate market.
• Create and manage annual marketing budgets, ensuring cost-effective campaigns.
• Analyze market trends to identify opportunities and threats and adjust strategies accordingly.
• Digital Marketing Campaigns:
• Design, execute, and optimize email marketing campaigns including SEO and PPC to nurture leads and drive conversions and website management.
• Oversee Meta (Facebook and Instagram) campaigns, ensuring targeted reach and ROI optimization.
• Create and manage WhatsApp campaigns to directly engage potential clients and promote listings.
• Content and Brand Management:
• Develop user personas to align marketing efforts with target audience needs and preferences.
• Ensure consistency and quality in branding across all marketing channels.
• Collaborate with creative teams to develop compelling content, visuals, and messaging.
• Direct and Offline Marketing:
• Plan and execute direct marketing strategies, including brochures, flyers, and in-person events.
• Organize and participate in property exhibitions and open houses to attract potential buyers.
• CRM Integration and Management:
• Work closely with the IT and sales teams to integrate and maintain CRM systems for tracking leads and client interactions.
• Utilize CRM insights to tailor campaigns and improve client engagement.
• Performance Analysis and Reporting:
• Monitor and report on the effectiveness of marketing campaigns using analytics tools.
• Provide insights and recommendations for continuous improvement and enhanced ROI.
• Tools:
• Proficiency in marketing software and tools such as Google Analytics, CRM systems, and design software (e.g., Adobe Creative Suite)