Marketing Manager

at  Red Carrot

QUALIFICATIONS:

Required:

• Bachelor’s degree in marketing, communications, advertising, or a related field.
• Minimum 8-12 years of experience in marketing, with established experience in social content strategy and paid media campaigns.
• 3 years of experience managing teams.
• Experience managing advertising or marketing communications in a government or government contracting environment preferred.
• Proven ability to manage a small team, with strong leadership skills.
• Expertise in managing paid media platforms such as Google, Meta, LinkedIn, and X.
• Excellent project management skills, with the ability to oversee multiple projects simultaneously.
• Proficiency in Microsoft Office 365 and Google Analytics.
• Ability to meet the requirements for obtaining a Public Trust Clearance.

Nice to Have:

• Experience with government contracting operations and policies.
• PMP or other project management certifications.

ABOUT US:

Red Carrot is an award-winning, woman-owned small business that is growing rapidly in the federal government space. Our team is fueled by passion, backed by intelligence, and built on expertise. From our inception, we have leveraged industrial engineering principles and data analytics to craft highly efficient solutions for clients’ complex needs. As we have grown, we remain focused on research-centric, data-informed, and audience-oriented, while expanding our range of expert capabilities.
Headquartered in Miami, Florida, we have a strong and continually growing presence in Washington, D.C., as well as team members and clients all over the country. We understand the importance of overcoming geographic limitations to provide the best, all-encompassing service to our clients. Red Carrot builds client capacity by implementing Strategic Communications, Customer Experience, Management Consulting, and Human Capital Solutions on behalf of our clients.

Leadership and Team Management:

• Manage and provide direction to one-two direct reports, fostering a collaborative team environment.
• Oversee daily execution of marketing initiatives and ensure alignment with strategic goals.
• Support the mission of the department by translating marketing vision into tactical plans, ensuring projects and deliverables are met.

Marketing Strategy & Execution:

• Lead social content strategy, development, and execution across platforms like Meta, LinkedIn, Snap and X (formerly Twitter).
• Manage paid media campaigns, focusing on measurable results and data-driven optimization.
• Review and approve strategic marketing plans, creative briefs, and client presentations.
• Provide insights into emerging trends and strategies, specifically in digital and social media marketing.
• Establish and track KPIs, providing regular reporting on campaign performance and outcomes.

Client Relationship Management:

• Build strong client relationships through regular communication and updates to ensure expectations are met.
• Ensure all work complies with the client’s scope of work, maintaining transparency and accountability.
• Provide clients with monthly performance reports and data analysis.

Project and Budget Management:

• Manage project timelines, ensuring marketing initiatives are completed on time and within budget.
• Develop and manage budgets, allocating resources effectively to meet client objectives.
• Identify and mitigate potential project risks with contingency plans.