Marketing Manager

at  Robertson and Company

INTRODUCTION:

Prime Hires is seeking a skilled Marketing Manager to join our client, a leader in its industry, known for innovative products and a strong commitment to customer satisfaction. This role will be pivotal in developing and executing marketing strategies that resonate with key target audiences and drive business growth.

EXPERIENCE & QUALIFICATION REQUIREMENTS:

• Four-year college degree in marketing, business, or a related field.
• 4-6 years of equivalent marketing experience.
• Demonstrated experience in translating marketing objectives into strategies and successful execution of integrated marketing plans.
• Strong ability to work under pressure, with exceptional attention to detail.
• Proactive “self-starter” with the ability to work independently and collaboratively with a team.
• Excellent problem-solving and strategic thinking skills.
• Strong verbal and written communication skills.
• Proficiency in Microsoft Office applications, Illustrator, InDesign, Photoshop, & Acrobat.

DIRECT HIRE ROLE

Pay Range: $100-110K Base + Bonus + Benefits
Business Hours: Monday to Friday

JOB RESPONSIBILITIES:

• Develop and implement effective marketing strategies and plans for the client’s product portfolio.
• Act as a brand champion, ensuring consistency with brand positioning across the business.
• Create and execute Channel Marketing strategies to drive sales, awareness, and revenue growth through distributors.
• Manage the development and deployment of launch materials, coordinate with print vendors, and oversee inventory of sales collateral.
• Analyze market trends, competitive activity, and channel performance to identify growth opportunities.
• Assess the effectiveness of marketing initiatives and recommend changes as needed.
• Serve as the primary point of contact for the client’s website, ensuring content is up-to-date and functional.
• Perform other duties as assigned.