Marketing Manager

at  Sandoz

Sandoz is going through an exciting and transformative period as a global leader and pioneering provider of sustainable Biosimilar and Generic medicines.
By creating a new and ambitious path, it will provide a unique opportunity for us all, both professionally and personally.
Join us, the future is ours to shape!
As Marketing Manager, you are responsible for spearheading marketing initiatives to support commercial success of the responsible brands. This involves strategic branding, product promotion and collaboration with diverse teams. Additionally, defining a product strategy in agreement with local management and global marketing department, and implement supporting tactical projects.

MAJOR ACCOUNTABILITIES:

• Develops brand strategy, promotional campaigns & tactical plans
• Analyzes market trends and feedback from clients, using them in strategy planning to enhance the value and reach across different customer segments and accounts
• Collaborates effectively with cross-functional teams (Commercial Excellence, Regulatory Affairs, Medical, Market Access and Supply Chain) to ensure Day 1 launches
• Responsible for execution, monitoring and analysis of the agreed tactical plans in order to ensure the growth of the brand(s)
• Leads the development of promotional activities in line with internal SOPs and Code of Conduct guidelines
• Monitors and controls brand budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and results
• Identifies area market insights and opportunity via customer interactions
• Monitors product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives
• Contributes to an environment of learning and high engagement within the team
• Key performance indicators include: Increased market share & market share growth for the identified therapeutic areas, and efficiency of marketing campaigns, measured by increased product awareness, reach and uptake.

MINIMUM REQUIREMENTS:

• In-depth understanding of the Pharma marketplace including key dynamics, competitors, regulatory processes
• Operations Management and Execution
• Ideally substantial sales & marketing experience within pharma industry

SKILLS:

• Commercial Excellence
• Marketing and Product Strategy
• Stakeholder Engagement and Management
• Strategic Thinking