Marketing Manager - Seasonal Events

at  Tesco

About the role
At Tesco, we believe in the power of spending more time together, face to face, than apart. So, during your working week, you can expect to spend 60% of your time in one of our office locations or local sites and the rest remotely. We also recognise that life looks a little different for each of us. Some people are at the start of their careers, some want the freedom to do the things they love. Others are going through life-changing moments like becoming a carer, nearing retirement, adapting to parenthood, or something else. That’s why at Tesco, we always welcome a conversation about flexible working. So, talk to us throughout your application about how we can support.
As Marketing Manager, you’ll be part of the team that creates and communicates reasons for our 40 million + customers across the globe to choose more of Tesco more often.
You’ll sit right at the heart of the business, working alongside cross-functional teams to develop long and short-term customer propositions that you’ll then communicate via multi-channel campaigns.

THE HIRING MANAGER FOR THIS VACANCY IS PETER HARRIS

You will be responsible for

• Building and delivering plans for Christmas and other Seasonal events that are helpful to customers, distinctly Tesco and drive business growth
• Crafting informative strategies to clarify the business opportunity, desired behavioural changes, and concept, on how to bring an event to life across our channels and customer touchpoints
• Analysing customer and financial insight to keep up with the latest data and make bold recommendations about where Tesco should prioritise investment for customers at key seasonal periods
• Using your influencing skills and flair for storytelling to present and energise the business and brief external agencies around each Seasonal plan
• Building positive relationships across the business, bringing together a cross-functional team working collaboratively to deliver the plan for each Seasonal event, leading engaged and efficient Event Steering Group sessions.
• Briefing agencies, assessing, feeding back on and developing a creative Campaign approach for each Seasonal event.
• Working closely with the Media Planning team to create integrated campaigns across paid, owned and earned channels, and influencing Channel teams to create integrated comms for each event.
• Forecasting, managing and tracking of budgets for each Seasonal event, always looking for ways to optimise and be as efficient and effective as possible with every £.
• Working closely with the insight team to review the effectiveness of the creative against set objectives.
• Finding opportunities to drive growth for Seasonal events through UK Retail Media platforms.

You will need

• Cross-functional teams leadership
• Crafting and delivering a marketing brief
• Assessing and giving feedback on strategic and creative work
• Developing and deploying integrated campaigns in paid, owned and earned media channels
• Agency and wider stakeholder management

About us
Our vision at Tesco is to become every customer’s favourite way to shop, whether they are at home or out on the move. Our core purpose is ‘Serving our customers, communities and planet a little better every day’. Serving means more than a transactional relationship with our customers. It means acting as a responsible and sustainable business for all stakeholders, for the communities we are part of and for the planet.
Diversity, equity and inclusion (DE&I) at Tesco means that whoever you are and whatever your background, we always want you to feel represented and that you can be yourself at work. In short, we’re a place where Everyone’s Welcome. We’re proud to have been accredited Disability Confident Leader and we’re committed to providing a fully inclusive and accessible recruitment process. For further information on the accessibility support we can offer, please click here.
We’re a big business and we can offer a range of diverse full-time & part-time working patterns across our many business areas, which means that we can find something that works for you. We work in a more blended pattern -combining office and remote working. Our offices will continue to be where we connect, collaborate and innovate.
What’s in it for you

We’re all about the little helps. That’s why we make sure our Tesco colleague benefits package takes care of you – both in and out of work. Click Here to find out more!

• Annual bonus scheme of up to 20% of base salary
• Holiday starting at 25 days plus a personal day (plus Bank holidays)
• Private medical insurance
• 26 weeks maternity and adoption leave (after 1 years’ service) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, we also offer 4 weeks fully paid paternity leave
• Free 24/7 virtual GP service, Employee Assistance Programme (EAP) for you and your family, free access to a range of experts to support your mental wellbeing

• Building and delivering plans for Christmas and other Seasonal events that are helpful to customers, distinctly Tesco and drive business growth
• Crafting informative strategies to clarify the business opportunity, desired behavioural changes, and concept, on how to bring an event to life across our channels and customer touchpoints
• Analysing customer and financial insight to keep up with the latest data and make bold recommendations about where Tesco should prioritise investment for customers at key seasonal periods
• Using your influencing skills and flair for storytelling to present and energise the business and brief external agencies around each Seasonal plan
• Building positive relationships across the business, bringing together a cross-functional team working collaboratively to deliver the plan for each Seasonal event, leading engaged and efficient Event Steering Group sessions.
• Briefing agencies, assessing, feeding back on and developing a creative Campaign approach for each Seasonal event.
• Working closely with the Media Planning team to create integrated campaigns across paid, owned and earned channels, and influencing Channel teams to create integrated comms for each event.
• Forecasting, managing and tracking of budgets for each Seasonal event, always looking for ways to optimise and be as efficient and effective as possible with every £.
• Working closely with the insight team to review the effectiveness of the creative against set objectives.
• Finding opportunities to drive growth for Seasonal events through UK Retail Media platforms