Marketing Manager

at  Sensat

WHO WE ARE, WHAT WE DO

Sensat is a visualisation platform for large infrastructure projects. We help teams to plan and deliver projects using an easy-to-understand digital replica of their site. Today over $250bn of complex and critical Infrastructure projects are using Sensat to bring information from different tools together, better understand and communicate their project constraints, and ensure everybody is on the same page.
We are a people-first company with an experienced team who have led multi-billion dollar exits in construction/tech at top companies like Google, Amazon, and Oracle. We offer purpose-driven work with a talented and committed team, providing attractive and rewarding benefits for high performers. We seek individuals who care about solving meaningful problems.

THE ROLE

As a Marketing Manager at Sensat you will lead and execute a broad range of marketing activities to drive brand awareness and customer acquisition. In this role, you will touch every part of our marketing strategy, from content creation and digital campaigns to event management and performance analysis. This is a varied and hands-on role, perfect for a self-starter who thrives in a fast-paced, evolving environment.
You’ll work closely with product, sales, and customer success teams to ensure our product offerings meet market needs and are effectively communicated to potential clients. Your focus will be on understanding our target customers, creating compelling content, and supporting strategic initiatives that drive growth.

WHAT YOU’LL BE DOING

• Drive Growth: Manage marketing channels and content to support overall growth (customer acquisition) through strategic content creation and optimisation.
• Copywriting & Content Creation: Develop blog posts, case studies, landing pages, and web content to increase organic traffic and enhance brand visibility.
• Paid Media: Execute, and optimise paid advertising campaigns across platforms (Google Ads and LinkedIn) ensuring effective ROI.
• Email Marketing: Lead the strategy and execution of email marketing campaigns, including newsletters, drip campaigns, and promotional emails to engage and nurture leads.
• Digital Marketing & Analytics: Implement and manage multi-channel digital marketing strategies aimed at driving customer acquisition. Track and analyse performance metrics to continuously refine and improve digital marketing efforts.
• Event Management: Plan and execute both virtual and in-person events (e.g., webinars, conferences, trade shows) to enhance brand visibility and generate new leads.
• Marketing Operations: Utilise HubSpot for marketing automation, CRM management, and campaign tracking to streamline processes and improve marketing efficiency.
  BONUS — Design ability: Use Adobe Suite (InDesign, Photoshop) to create visually appealing marketing materials such as social media graphics and brochures.