Marketing Manager

at  Slick Rock Tanning Spa

POSITION SUMMARY

Slick Rock Tanning & Spa is seeking an experienced marketing manager to drive brand growth and market presence by developing and executing innovative marketing strategies that enhance customer engagement, attract new clients, and boost membership sales. The Marketing Manager will lead omnipresent marketing campaigns across paid media, client engagement initiatives, events, and in-store promotions, ensuring consistent messaging and high-impact results across all channels and locations. The goal is to elevate the brand’s visibility, attract and convert new clients, increase membership enrollments, and foster customer loyalty through strategic planning, creative execution, and data-driven decision-making.

QUALIFICATIONS & EDUCATION

• Minimum of 5 years of experience in marketing, with a proven track record in driving client acquisition, membership growth, and revenue increase in a similar industry or retail environment
• Familiarity with the wellness, tanning, or beauty industry is preferred, with a strong understanding of market trends, consumer behavior, and competitive landscape
• Expertise in developing and executing omnichannel marketing strategies, including digital marketing, social media management, email marketing, and content creation
• Proficiency in managing lead workflows, creating automated nurture campaigns, and utilizing CRM and marketing automation tools
• Strong analytical skills with experience in tracking, measuring, and optimizing marketing performance using key performance indicators (KPIs) and reporting tools
• Strong project management skills with the ability to handle multiple tasks and prioritize effectively
• Excellent written and verbal communication skills, with the ability to create compelling marketing materials and engage with diverse audiences
• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field or equivalent experience
• A genuine interest in wellness, beauty, or self-care is desired
• Alignment with Slick Rock Tanning & Spa’s mission to enhance clients’ self-esteem and well-being

PHYSICAL REQUIREMENTS

• Prolonged periods sitting at a desk and working on a computer
• Position may require travel: Up to 10%
• Requires ability to occasionally lift up to 25lbs
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential requirements

Please refer the Job description for details