MARKETING MANAGER

at  SP Global

WHAT’S IN IT FOR YOU:

Our Benefits: We invest in our success as a company by investing in our people. At S&P Global, we’re committed to comprehensive, competitive benefits for our people. We provide benefits to support the health and financial needs of our people while helping make their working life experience more rewarding.
Work within a culturally dynamic and close-knit team where everyone has a chance to shine while collaborating and learning from each other.
Build own professional expert profile and reputation among peer and senior stakeholders to build collaborative relationships at multiple levels internally.
Freedom to explore and test new tactics and strategies within multi-touch marketing mix
Professional and personal development from specific trainings and workshops including marketing and event management platforms.

PREFERRED REQUIREMENTS:

Experience with any of the large ad platforms: Facebook, Google, YouTube.
Deeper knowledge and interest for social media and digital marketing platforms
Experience in building and managing customer data (targeting, segmentation, campaign sizing, propensity modeling)
Industry knowledge – Energy & Commodities markets.
Ability to demonstrate track record of success in all key areas of responsibility.
Experience in leading B2B events
Location: Singapore / Beijing

OUR PEOPLE:

We’re more than 35,000 strong worldwide—so we’re able to understand nuances while having a broad perspective. Our team is driven by curiosity and a shared belief that Essential Intelligence can help build a more prosperous future for us all.
From finding new ways to measure sustainability to analyzing energy transition across the supply chain to building workflow solutions that make it easy to tap into insight and apply it. We are changing the way people see things and empowering them to make an impact on the world we live in. We’re committed to a more equitable future and to helping our customers find new, sustainable ways of doing business. We’re constantly seeking new solutions that have progress in mind. Join us and help create the critical insights that truly make a difference.

ABOUT THE ROLE:

Grade Level (for internal use): 09
S&P Global Commodity Insights
Role: Customer Marketing Manager, Asia
The Team: The Asia Regional Customer Marketing team is responsible for creating and implementing comprehensive marketing plans to achieve assigned objectives. These objectives can include regional demand generation programs, audience acquisition at live events/conferences, and other customer facing programs. You will partner closely with other functional teams including commercial sales and editorial to achieve your goals.
The Impact: S&P Global Commodity Insights provide market driven insights to the energy and commodities industries. As Regional Customer Marketing Manager, you will use data to inform strategy and drive execution for accelerating pipeline through inbound and outbound marketing tactics. Through our campaigns, we connect, engage, educate, and drive to selection the portfolio of Commodity Insights products and services. The regional marketers actively contribute to commercial business goals and objectives.

RESPONSIBILITIES:

Develop and deploy strategic account-based marketing plans across multiple tactics including events, email, content syndication, display ads and social media channels.
Collaborate across business teams, as well extended marketing teams to plan and deliver integrated marketing initiatives that generate demand, portfolio awareness, and overall market share
Monitor success and budgets, and contribute to achieving business and revenue growth targets in shared ownership with the program managers
Develop and implement inbound customer experiences focused on pipeline acceleration and demand generation, as well as related activities in online, social, telemarketing, engagement, and nurturing customer journeys
Identify opportunities to improve campaign effectiveness through better audience segmentation, digital techniques, and processes; be aware of latest lead, audience, and content-led customer acquisition advancements
Brief external agencies, including creative, digital, and media planning, to deliver campaign activity; ensure that brand standards and identity guidelines are adhered to, and stay focused on KPIs and metrics for each campaign
Implement and continually test new creative messaging, landing pages, campaigns, and tools
Drive rapid but well-structured campaign testing designed to validate the potential of digital channels and audiences
What We’re Looking For:Basic requirements:
Minimum of 3 years of B2B marketing experience with a focus on direct marketing
Sales cycle and account based marketing knowledge including demand creation and pipeline contribution/acceleration
Demonstrated ability to create and develop strategies through integrated inbound/outbound marketing campaigns including marketing tactical mix; physical and virtual events, social and digital marketing to meet identified objectives and outcomes
Knowledge and experience using key business applications including Sharepoint, SalesForce, Marketo, and HTML
Proven track record of successful online marketing campaigns and experiments – owning campaign performance and adjusting tactics to meet goals and budgets.
Excellent analytical and quantitative skills, ability to turn analysis into actionable programs and to use data to optimize day-to-day performance.
Ability to bridge data analysis, research, competitive intelligence, and marketing savvy to build efficient and scalable customer acquisition programs.
A customer-centric attitude and the motivation to work entrepreneurially on a regional marketing team.

OUR PURPOSE:

Progress is not a self-starter. It requires a catalyst to be set in motion. Information, imagination, people, technology–the right combination can unlock possibility and change the world.
Our world is in transition and getting more complex by the day. We push past expected observations and seek out new levels of understanding so that we can help companies, governments and individuals make an impact on tomorrow. At S&P Global we transform data into Essential Intelligence®, pinpointing risks and opening possibilities. We Accelerate Progress.