Marketing Manager

at  STAPLES INC

STAPLES IS BUSINESS TO BUSINESS. YOU’RE WHAT BINDS US TOGETHER.

Our marketing team is charged with an important task – sharing our Staples story. We use customer data and analytics to help us understand and improve our customers’ experiences, drive customer retention and encourage brand loyalty. Our team is diverse, with skillsets and responsibilities ranging from graphic design, content creation and performance marketing to internal communications and loyalty & rewards programs. We work together to provide expertise and guidance, so that the Staples brand is well represented in all areas.

WHAT’S NEEDED- BASIC QUALIFICATIONS:

• 6+ years marketing experience

WHAT’S NEEDED- PREFERRED QUALIFICATIONS:

• Bachelors Degree preferably in Marketing or Communications
• Previous experience with B2B or Retail Marketing

• Develop coordinated, targeted campaigns across sales and marketing to drive acquisition, growth, and retention.
• Map existing customer experience and make recommendations/implement improvements across lifecycle touch points across all channels.
• Understand and develop briefs, timelines, and budgets to meet objectives.
• Foster partnerships with sales, marketing operations, paid media, site, creative team, and customer analytics to develop and activate innovative, impactful, and efficient sales and marketing strategies.
• Review and evolve tactics based on areas of opportunity with clear and compelling value propositions.
• Closely collaborate and partner on the annual planning process for Customer Marketing.
• Help Prioritize initiatives based on business impact.
• Create a pipeline of testing and learning, with clear goals and actions based on test results.
• Oversee the tactical execution of plans, ensuring flawless execution.
• Drive development of measurement plans/KPIs in partnership with customer analytics. Drive post-campaign analysis and action plan.
• Leverage program metrics, customer-level data, research, and customer feedback to measure program effectiveness and to continuously improve campaigns.
• Create a pipeline of innovative tests and learn plan. Execute and refine.