Marketing Manager - Student

at  Greystar Real Estate Partners LLC

ABOUT GREYSTAR

Greystar is a leading, fully integrated global real estate company offering expertise in property management, investment management, development and construction services in institutional-quality rental housing, logistics, and life sciences sectors. Headquartered in Charleston, South Carolina, Greystar manages and operates over $315 billion of real estate in 250 markets globally with offices throughout North America, Europe, South America, and the Asia-Pacific region. Greystar is the largest operator of apartments in the United States, manages more than 1,000,000 units/beds globally, and has a robust institutional investment management platform comprised of more than $78 billion of assets under management, including over $36 billion of development assets. Greystar was founded by Bob Faith in 1993 to become a provider of world-class service in the rental residential real estate business. To learn more, visit www.greystar.com.

JOB DESCRIPTION SUMMARY

The Marketing Manager will be responsible for overseeing and executing the entire marketing program for our newly acquired PBSA student accommodation portfolio. This role requires an individual who has proven experience in marketing, strong project management skills, and a deep understanding of student housing marketing dynamics.
Key responsibilities include leading the rebranding efforts for the portfolio, managing all marketing strategy and implementation, and overseeing day-to-day marketing operations across all properties. Following the completion of rebranding, this role will pivot to focus on the ongoing development and execution of marketing strategies to support the annual commercial goals for the portfolio.
Reporting to the Head of Marketing, this is a hands-on role that will involve working closely with key internal stakeholders and external agencies to bring our vision of repositioning the portfolio as a premium offering in the Australian student accommodation market to life.

QUALIFICATIONS:

• Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience).
• Minimum of 8 years of experience in marketing, with at least 2 years of experience in property, real estate, or student accommodation marketing.
• High attention to detail and the ability to work in a fast-paced, dynamic environment.
• Strong understanding of the student accommodation market, including current trends, competitors, and audience behaviour.
• A results-driven mindset with the ability to track, measure, and optimize marketing performance.
• Highly collaborative with excellent interpersonal skills, able to work effectively with cross-functional teams locally and globally, to achieve business objectives.
• A passion for marketing, creativity, and delivering exceptional customer experiences.
  Greystar is an equal opportunity employer committed to providing a working environment that embraces and values diversity and inclusion. By coming to work for us, you’ll be part of an organisation that encourages diversity, supports charities and environmental initiatives.
  We encourage Aboriginal and Torres Strait Islander, and people of all backgrounds to apply. If you have any support or access requirements, we encourage you to advise us at time of application. Your personal information will be kept confidential in compliance with relevant privacy legislation

• Rebranding Execution: Lead and manage the rebranding of all marketing touchpoints across the portfolio, including website, social media channels, digital marketing assets and content, signage, brochures, and other marketing collateral.
• Strategic Planning & Implementation: Develop and execute comprehensive marketing plans that attract, engage, and convert prospective student residents, aligning with key leasing and business objectives.
• Marketing Strategy & Delivery: Post-rebranding, transition to leading the ongoing marketing strategy to meet the annual commercial goals of the portfolio, ensuring consistent performance across all properties. This includes creating and implementing strategies that drive lead generation, occupancy rates, and customer engagement.
• Ongoing Campaigns: Manage all marketing campaigns for the portfolio, ensuring they align with business goals, optimise lead generation, and support revenue growth.
• Website & Digital Performance Management: Oversee and manage the content and performance of the portfolio’s websites and digital channels, ensuring that they are consistently updated with relevant and engaging content that supports the brand’s positioning.
• Collaborative Marketing Execution: Work closely with senior leadership, property teams, external agencies, and stakeholders to deliver cohesive and impactful marketing campaigns.
• Budget Management & KPI Reporting: Manage and optimise the marketing budget, track performance, and report on KPIs such as lead generation, website conversion rates, and occupancy levels. You will be responsible for ensuring accurate budget tracking, invoicing, and financial reporting while collaborating with the finance team.
• Brand Consistency: Ensure that all marketing activities are strategically aligned with the company’s overall brand guidelines, reinforcing the premium positioning and delivering a consistent brand experience across all properties.
• Market Research & Competitor Analysis: Stay ahead of market trends and competitor activity to continuously refine marketing strategies and ensure the brand remains competitive and relevant in the market.
• Collaboration with Leasing & Operations Teams: Work closely with leasing and operations teams to ensure seamless integration of marketing efforts with leasing objectives and operational goals.
• Property Marketing Support: Oversee day-to-day marketing needs of each property, ensuring continuous engagement with current and prospective residents.