Marketing Manager

at  Sykes Cottages

IN RETURN FOR YOUR HARD-WORK, WE CAN ENSURE YOU JOIN A VIBRANT, INCLUSIVE WORK CULTURE AND MAKE THE MOST OF FANTASTIC CAREER PROGRESSION OPPORTUNITIES ALONGSIDE SOME IMPRESSIVE COMPANY BENEFITS!

Paying a salary up to £50,000 per annum working / 37.5 hours per week / Monday-Friday.
Plus access to our annual STIP (annual company-wide bonus) scheme with an additional 20% of your salary
️ 33 days annual leave including bank holidays
Plus an additional day off for your Birthday
Plus an additional two volunteering days per year
A flexible hybrid-working policy, with a min two days a week from our Chester head office
An enhanced maternity and paternity policy
Inclusive and supportive work environment
✨ Employee discounts and benefits with your wellbeing at the centre
Opportunities for career progression, personal development and opportunities to be recognised
Comprehensive training and development programs to set you up for success
Study support for additional qualifications, courses and accreditations
Numerous dedicated wellbeing initiatives and access to 24/7 mental health support
️‍ ️ On-site gym at our Chester HQ

SKILLS AND QUALIFICATIONS

We are looking for those who can share in our company goals, values and ethos, who can grow alongside us and whose skills can aid our ongoing success!
By Being One Team, Owning it, Communicating Honestly and showcasing a devotion to Learning, Growing and Innovating, we remain true to our original ethos and ensure we stay true to our Customers, Owners and Colleagues alike.

FIRST AND FOREMOST WE ARE INTERESTED IN THOSE WHO HAVE THE POTENTIAL TO HOLD THESE VALUES, AS FOR THIS POSITION, WE ASK YOU TO HAVE THE FOLLOWING KEY SKILLS:

• Minimum of 5 years’ experience in an operational marketing/ App Marketing role that must include App Store, Google Ads, Display, Facebook and Instagram
• Experience of managing budgets in excess of c£5 million pounds+ p/a
• Experience of managing a multi-disciplined team (ASO/SEO, PPC, CRM)
• Strong data and analytical skills

Although standouts will also have:

• Preferably agency and in-house experience
• Experience of app marketing would be advantageous, or use of tools such as AppsFlyer, Data.ai.
• Experience of the travel/tourism sector
• Understanding of the wider marketing mix
• The ability to input on marketing strategy with an understanding of the impact on the wider business
• Relevant degree in marketing, maths, IT, field
• Meticulous approach to organisation
• Previous experience of dealing with senior stakeholders
• High level of competency in Microsoft Excel
• Ability to work in a fast-paced environment
• Ability to adapt to change
• Must be innovative with a test and learn mentality
• Proven ability to mentor and train more junior members of the team
• Knowledge of app development and sprint planning

Personal Attributes:

• Manage multiple workstreams
• Comfortable with shifting priorities
• Good stakeholder management
• Organised
• Strong leadership.
• A desire to grow and challenge personal and professional skills.

WHO WE ARE

Sykes Holiday Cottages is a business with big dreams and bursting with ambition. We have pinned our sights on becoming the UK’s number one holiday rental agency and will stop at nothing to reach our goal, combining over 30 years’ industry experience with our fierce company drive to become the best in the market for what we do. What started as a small, family-run company has now grown to be an 2000-strong workforce of ambitious, passionate professionals working under the Forge Holiday Group parent brand.
The Forge Holiday Group encompasses Sykes Holiday Cottages, Forest Holidays, UKcaravans4hire and Bachcare in New Zealand and unites us under four company values, which are the foundations of every aspect of our business and remain at the heart of everything we do. By Being One Team, Owning it, Communicating Honestly and showcasing a devotion to Learning, Growing and Innovating, we remain true to our original ethos and ensure we stay true to our Customers, Owners and Colleagues alike.
Sykes Holiday Cottages is extremely proud to be B Corp Certified, which means we are part of a global community of businesses leading a worldwide movement for an equitable, inclusive and regenerative economy.
Diversity and Inclusion:
Here at the Sykes Cottages Family, we encourage and welcome our people to bring their authentic and best selves to work every day. We know the power that comes from different ideas, backgrounds and perspectives. We recognise the role diversity plays in achieving our goals as a business. We actively welcome applications from as wide a range of backgrounds as possible. If you need any particular support or accommodations as part of your application process, please get in touch - our recruitment team are happy to help.
Hybrid Working:
We are proud to support hybrid-working across the business, with a mixture or remote and office working available. This will be discussed during your interview.

Core Accountabilities

• Co-ordination of app marketing efforts across all channels
• Accountability for Budgets in excess of 2 million pounds’ pa
• Overall booking generation and user acquisition
• Being part of a continuous experimentation workflow
• POC and management of the App Marketing agency responsible for supporting App Store Optimisation (ASO)

ABOUT THE ROLE

Do you have a passion for the paid media landscape? Are you looking to lead an energetic, passionate and high performing team?…
Our Performance Media Team has the opportunity for a Marketing Manager to take up their latest career challenge within a leading name in holiday industry.

YOUR RESPONSIBILITIES

Reporting into Head of Performance Media, our newest Marketing Manager will become a key player within our Performance Media team, responsible for:

• Attending departmental meetings and representing the department at internal and external meetings.
• Recommending changes to systems and procedures to improve the efficiency of the site operations. Continually review operational practices to ensure best practice is delivered at all times.
• Working in accordance with GDPR and to ensure all new systems and data are secure. Colleagues in the department may have access to material which is confidential or commercially sensitive in some way. It is a condition of their contract of employment that they use great discretion at all times and ensure that no confidential material is leaked from the department to unauthorized members of staff, customers or owners.

Core Accountabilities

• Co-ordination of app marketing efforts across all channels
• Accountability for Budgets in excess of 2 million pounds’ pa
• Overall booking generation and user acquisition
• Being part of a continuous experimentation workflow
• POC and management of the App Marketing agency responsible for supporting App Store Optimisation (ASO).

Leadership

• Identify, share and spread best practice throughout the business and demonstrate excellent team work
• Communicate effectively and influence key stakeholders across the business, both internal and externally such as suppliers, HOD’s, Directors etc.
• Demonstrate high level of confidence and ability in managing and resolving conflict
• Embrace and drive innovation with the ability to think outside the box
• Consistently demonstrate passion for the business and the role
• Show confidence and conviction with decision making taking full responsibility for your actions and outcomes.

Personal Management

• Effectively manage own time, resources and journey plans to achieve maximum efficiency and productivity
• Role models values, philosophy and business goals and objectives
• Constantly seeks out opportunities for self-development
• Remains coachable at all times

Any other duties that are within the scope, spirit and purpose of the job as requested by your line manager.