Marketing Manager

at  Tendable

MARKETING MANAGER

Hybrid working - based in the office or at clients at least 3 days a week (HQ in Aldgate East, London)
About us:
We are an international, venture capital-backed business founded 8 years ago, with a passion to provide the best, most simple to use mobile inspection and auditing tools, to solve one of healthcare’s most important challenges - how to engage front-line teams in continuously improving quality and patient safety.
We aim to not only bring a transformational digital user experience to front-line staff, across all health and social care settings but to also provide management and key stakeholders with a real-time view of quality across the organisation, to drive real quality improvement.
Our vision is to enable care providers to drive exceptional care quality through real-time data, valuable insight and the ability to take immediate action while unlocking frontline time care.
Our mission is to innovate in partnership with global care professionals providing effective access to evidence, unique process insight and pioneering technology.
As a business we are focused and dedicated to achieving our ambitious growth plans for product development, as well as international sales, making this an exciting time to join the Tendable team.

WHAT WE ARE LOOKING FOR:

We are looking for a Marketing Manager with 7 years of experience in marketing positions within SaaS or a related industry. The ideal candidate will have a proven track record executing successful marketing campaigns that support brand awareness, demand generation and revenue growth in a fast-paced, start-up environment

• Develop and lead the overall marketing strategy, including branding, positioning, messaging, and go-to-market plans.
• Collaborate with Sales, Product, Customer Success and Leadership teams to align marketing strategies with business objectives and growth targets.
• Create and execute demand-generation campaigns to drive customer acquisition, engagement, and retention.
• Develop and manage multi-channel marketing campaigns and asset production, including digital marketing, content marketing, events, webinars, and more as required.
• Conduct market research and analyse market trends, competitive landscape, and customer insights to refine and adjust marketing strategies.
• Track customer satisfaction levels (using Planhat) and feed insights into the Customer Success team to improve customer retention rates
• Develop compelling marketing content and collateral (e.g. website content, social media and blog posts, case studies, whitepapers, sales tools etc.) independently and with agency support.
• Drive thought leadership initiatives, including whitepapers, industry reports and any relevant speaking engagements.
• Own our CRM (HubSpot) and measure campaign spend and performance to understand ROI
• Manage the marketing budget and allocate resources effectively to maximise ROI
• Set, monitor and report on key marketing performance metrics and KPIs.
• Manage and mentor Marketing Executive
• Stay informed about industry trends, emerging technologies, and best practices to ensure a competitive edge.