Marketing Manager

at  The Pilot Group

About Pilot Group:
At the Pilot Group we believe in using technology to make the places we live and work SMART, SAFE and SUSTAINABLE. Our businesses cover Energy Management, EV Charging and Traffic Control Systems, working across a wide range of commercial and industrial applications. We achieve this by designing and investing in innovative products and solutions that reduce energy costs, enable management through data, and improve safety. We are committed to contributing to a low carbon future.
Energy Management Solutions Division:
Our Energy Management System is a proven technology, reducing the gas consumption of our customers by an average of 43%. This year will see us continue to enhance and develop our product offering by providing our customers with new and enhanced products and services that will allow them to become more energy efficient and ultimately begin a meaningful journey towards reaching net zero.
Energy Efficiency and the transition to net zero has never been more important, for our society and for individual customers looking to minimise their energy spend. This puts Pilot Group at the forefront of a key societal changes where we believe we can truly make a difference for the better.
What you will be doing (Marketing Manager):
You will be responsible for driving the marketing strategy for the business and optimising the Customer journey / user experience across all digital touchpoints. Key focusses of the role will include website management, lead generation, content creation and SEO management.

Responsibilities - Marketing Manager:

• Own and develop the marketing strategy for the business to drive growth and user experience.
• Lead and drive projects to enhance the company’s digital platforms – ensuring top-notch user experiences.
• Focus on search engine optimisation (SEO), tracking, and other key metrics to drive success.
• Support sales and marketing efforts through better marketing inventory and data collection – managing campaigns from idea creation right to conception and relevant follow up reporting.
• Focus on search engine optimisation (SEO), tracking, and other key metrics to drive success.
• Perform market and competitor research to inform our marketing strategies.
• Produce valuable and engaging content for websites, blogs and case studies that are attractive to the target audience.
• Manage the business website including the implementation of any changes where applicable.
• Analyse and review opportunities within the sectors and consumer behaviour accordingly.
• Production of sales and marketing collateral including brochures, flyers, email templates, case studies, brand guidance and presentations.
• Create and take ownership of a case study library which is regularly updated with new case studies and is freely available online.
• Design activities associated with client sales proposals and quotations.
• Assist senior management in future sales and marketing activities.

Skills/ Experience Marketing Manager:

• Previous experience in a similar role (minimum 2 years) within a B2B environment.
• Preferably a degree in Marketing/Graphic Design or any related field.
• Experience of website management including a range of content management systems such as WordPress is essential.
• Knowledge and experience with Google Ads and Search Engine Optimisation.
• Knowledge of web analytic tools such as Google Analytics.
• Ability to write and create engaging content.
• Ability to work and produce material independently and as part of a team.
• Proficient in the use of design-based applications such as Adobe Creative to include illustrator, photoshop and In Design as an example.
• Be able to communicate and collaborate, accurately, and convincingly at all levels.
• Ability to think creatively and deliver impressive concepts.
• Ensuring design and marketing material is accurate and proofread.
• Strong time management skills with the ability to work to deadlines.

Benefits

• Monthly Peer recognition awards
• 25days holiday + bank holidays
• Opportunity to buy additional holidays
• Life Assurance
• Healthshield – health cash plan that allows you to claim healthcare costs
• Salary Sacrifice Savings Scheme
• Regular charity events
• Informal, supportive and friendly team

Recruitment Agencies;
The Pilot Group operates a strict PSL and will not accept any unsolicited CVs sent to any member, employee, representative or business unit of the Pilot Group. Any unsolicited introduction will be treated as a CV ‘sent in kind’ and as such The Pilot Group rejects all liability to pay any such fees for an unsolicited introduction

• Own and develop the marketing strategy for the business to drive growth and user experience.
• Lead and drive projects to enhance the company’s digital platforms – ensuring top-notch user experiences.
• Focus on search engine optimisation (SEO), tracking, and other key metrics to drive success.
• Support sales and marketing efforts through better marketing inventory and data collection – managing campaigns from idea creation right to conception and relevant follow up reporting.
• Focus on search engine optimisation (SEO), tracking, and other key metrics to drive success.
• Perform market and competitor research to inform our marketing strategies.
• Produce valuable and engaging content for websites, blogs and case studies that are attractive to the target audience.
• Manage the business website including the implementation of any changes where applicable.
• Analyse and review opportunities within the sectors and consumer behaviour accordingly.
• Production of sales and marketing collateral including brochures, flyers, email templates, case studies, brand guidance and presentations.
• Create and take ownership of a case study library which is regularly updated with new case studies and is freely available online.
• Design activities associated with client sales proposals and quotations.
• Assist senior management in future sales and marketing activities