Marketing Manager

at  Time Out Group Plc

Title: Marketing Manager - Time Out Market
Location: Cape Town
Reporting to: General Manager and Marketing Director

SKILLS & EXPERIENCE

• Bachelor’s degree in Marketing, PR, or a related field.
• At least 3-5 years of experience in marketing management, preferably in hospitality, retail, or entertainment sectors.
• Demonstrable experience in managing marketing campaigns, PR initiatives, and brand activations across diverse geographies.
• Excellent communication, interpersonal, and presentation skills.
• Proven ability to manage social media platforms and craft engaging content.
• Experience in event planning and management.
• Ability to work effectively across different geographies, cultures, and teams.
• Strong networking capabilities with media, PR agencies, and market stakeholders.

ABOUT THE ROLE

Time Out Market is a global food and cultural market leveraging the editorial curation of Time Out to bring the best of the city together under one roof: its best chefs, restaurants, bars, and cultural experiences. We are seeking a Marketing Manager to enhance our brand presence, drive footfall and brand awareness, and ensure a seamless, exciting experience for our customers and partners.
We are looking for a dynamic and creative Marketing Manager to lead our marketing initiatives across all platforms. This role will be crucial in managing marketing campaigns, public relations efforts, social media, coordinating entertainment, and maintaining strong relationships with our concessionaires. The ideal candidate will be passionate about food and culture and have a proven track record of success across the following key responsibilities.

KEY RESPONSIBILITIES

• Develop – supported by our team – and implement integrated marketing strategies that align with the company’s business objectives and drive increased visitor traffic and brand loyalty.
• Manage all aspects of public relations, including coordination of press releases and relations with media, influencers, and other industry leaders.
• Manage our social media presence, including Facebook, Instagram, TikTok and additional channels that may be deemed relevant. Create and publish engaging content tailored to our unique audiences.
• Plan and coordinate entertainment and events that enhance the visitor experience and promote the Market’s vibrant atmosphere. Work closely with artists, performers, and other cultural entities.
• Foster strong, collaborative relationships with all concessionaires to ensure they are aligned with the Market’s standards and goals. Act as the primary marketing liaison to support their promotional activities and enhance their presence within the Market.
• Ensure that all marketing and promotional materials are in line with our brand identity including assisting in the creation and editing of promotional material.
• Monitor and report on the effectiveness of marketing campaigns and events using predefined KPIs.
• Utilise data, trends and customer feedback to inform future campaigns and improve the visitor experience.
• Support incident / crisis responses – supported by our team – ensuring that the brand is safeguarded.