Marketing Manager

at  TM Forum

Marketing Manager
Location: UK Based – Hybrid (London)
Role Overview
The Marketing Manager will support the Senior Director, Membership Marketing as part of the Marketing Team. The role provides the opportunity to implement the delivery of campaigns with a specific focus on our Research & Media (Inform platform), Sustainability and Membership Marketing projects. The campaign objectives will include driving awareness and engagement, growing participant numbers and delivering Member value with the output from the projects (e.g. Reports, Whitepapers, Podcasts, Webinars etc) . The campaigns will be measured on KPIs and the Marketing Manager will work to deliver the desired outcomes across advertising via Email, Social Media (Organic and Paid), Website, Events and internal communications platforms.

Below are the key responsibilities and accountabilities:

• Execute multi-stage, content-led, digital marketing campaigns
• Grow audience and engagement through creative collateral and campaigns
• Liaise with agencies, suppliers and internal stakeholders to deliver to agreed timelines
• Responsible for reporting the success of campaigns through dashboards and weekly reports that clearly demonstrate progress against set KPIs – working with the Marketing Campaign Operations colleagues.
• Ensure that the TM Forum Brand and Values are maintained and communicated effectively

To succeed in the role, you will:

• Be motivated to continue developing your industry knowledge and Marketing skills
• Be willing to experiment with new Marketing tactics and bring fresh ideas to the team
• Be able to work across multiple Marketing campaigns, maintaining focus in a busy environment
• Have a passion for Marketing, teamwork and collaboration.
• Have a curious mindset and be interested in continuous learning and improvement.

Experience and Qualifications

• Minimum of 2 years Marketing experience in a B2B environment
• Self-disciplined, structured and organized, able to work remotely
• Experience using content management systems for promoting website content
• Experience using Social Media channels to promote products and services
• Working knowledge of Email automation tools (e.g. Marketo, HubSpot)
• Exceptional written and spoken English, with an exemplary attention to detail

What we offer in Return

• 25 days plus 8 bank holidays
• Periodic Well-being days (Business organized)
• Medical Insurance
• Dental Insurance
• Short and Long term Disability Insurance
• D&I in-house Council
• Life assurance

Diversity & Inclusion at TM Forum
TM Forum is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, disability or handicap, sex, marital status, veteran status, sexual orientation, genetic information, arrest record, or any other characteristic protected by applicable federal, state, or local laws.

Below are the key responsibilities and accountabilities:

• Execute multi-stage, content-led, digital marketing campaigns
• Grow audience and engagement through creative collateral and campaigns
• Liaise with agencies, suppliers and internal stakeholders to deliver to agreed timelines
• Responsible for reporting the success of campaigns through dashboards and weekly reports that clearly demonstrate progress against set KPIs – working with the Marketing Campaign Operations colleagues.
• Ensure that the TM Forum Brand and Values are maintained and communicated effectivel

To succeed in the role, you will:

• Be motivated to continue developing your industry knowledge and Marketing skills
• Be willing to experiment with new Marketing tactics and bring fresh ideas to the team
• Be able to work across multiple Marketing campaigns, maintaining focus in a busy environment
• Have a passion for Marketing, teamwork and collaboration.
• Have a curious mindset and be interested in continuous learning and improvement