Marketing Manager - UAE

at  Fasset

Marketing Manager - UAE
About Fasset:
Fasset is a global digital asset gateway that brings unparalleled accessibility to the digital asset space.
Through our simple, safe and innovative digital assets, we provide people in emerging markets the opportunity to build a better future. We are pioneering web3 technologies and driving adoption of digital assets for the next billion.
We are creating a team of champions and are looking for World Class talent to join our team. If you’re looking for a place that values your hustle, courage, and desire to do things differently, then we want to get to know you!
Introduction to the role
Join our team as a Marketing Manager focused on the UAE + GCC region at Fasset, where you will be instrumental in shaping our marketing strategies and driving growth in a dynamic and evolving market. This is an extremely results-focused role, responsible for driving growth for the UAE+GCC region.

What you’ll do

• Be responsible for the acquisition, engagement and retention of users.
• Develop and implement marketing strategies tailored to the UAE+ GCC markets, with a global perspective.
• Collaborate with cross-functional teams to ensure cohesive brand messaging and effective market penetration.
• Conduct market research to understand regional trends and customer preferences.
• Plan and execute campaigns, measuring their impact and effectiveness.
• Foster relationships with local media and partners to enhance brand visibility and outreach.

Who will excel?

• Proven experience in marketing, preferably in the fintech or digital asset industries.
• Previous experience working at a startup (ideally scaling from zero to one) is crucial.
• Understanding of the UAE market and ability to adapt strategies for local preferences.
• Strong analytical skills and data-driven approach to marketing.
• Exceptional communication and interpersonal skills to inspire and motivate cross-culture teams.
• A can-do attitude, and willingness to roll up your sleeves to get the job done.
• Exposure to a broad array of marketing activities e.g. digital, social, PR, influencers and events.
• Manage workloads and teams across multiple countries and timezones.
• Must be comfortable working in a fast-paced, multi-tasked, high-energy environment like Fasset.

Why Fasset?

• A brilliant opportunity to grow your career & work with a fun, fast-paced & growing company, prepared to let you shine
• An entrepreneurial environment where you learn every day
• Join an organization that is scaling fast
• Personal responsibility and autonomy •
• Professional development and ongoing learning
• An international team with over 20+ nationalities

Job ID 208

• Be responsible for the acquisition, engagement and retention of users.
• Develop and implement marketing strategies tailored to the UAE+ GCC markets, with a global perspective.
• Collaborate with cross-functional teams to ensure cohesive brand messaging and effective market penetration.
• Conduct market research to understand regional trends and customer preferences.
• Plan and execute campaigns, measuring their impact and effectiveness.
• Foster relationships with local media and partners to enhance brand visibility and outreach