Marketing Manager – UK & Ireland

at  Affidea Ireland

The Affidea Group is one of the most successful European healthcare diagnostics imaging companies, we have over 400 staff within our Irish clinics. The business operates diagnostic imaging and minor injuries centres’ around the country, offering a broad range of cutting-edge imaging technology and healthcare services to the public, insurers, employers and other organisations. Fortius, a part of the Affidea Group, is UK’s leading private orthopaedic and sports injury group.
We have an exciting opportunity for a Marketing Manger to join the team.
The Marketing Manager will play a key role in crafting and implementing omni-channel marketing strategies, promoting the medical services of the company to achieve the corporate goals (revenue, growth, referrer engagement, competitive advantage in the market) and ensuring execution according to plan, on time, and on budget. Key focus of the role is building and driving the implementation of the Affidea Marketing strategy, properly identifying target audience, stakeholder identification and engagement, ensuring market level intelligence is fed back to the executive teams and designing appropriate digital marketing campaigns with relevant content.

QUALIFICATIONS

• Degree in business, marketing, advertising or other professional qualification
• Demonstrated successful experience in preparing & delivering compelling content and presentations
• Solid knowledge of website analytics tools (Google Analytics, Google Tag Manager/Google Search Console and Google Data Studio are essential) and ad serving tools (Google Adwords)

EXPERIENCE:

• Minimum 5-year experience in marketing and communications and minimum 3 years in digital marketing strategies with demonstrated success, in the services sector
• Event and seminar management
• Overseeing content creation
• Experience of working with and managing external agencies
• Proven experience in designing and delivering digital marketing campaigns
• Proven UX experience and understanding of the customer journey mapping
• Experience in developing and managing budgets
• Proven experience in implementing and using customer relationship management solutions (CRM)
• Personalization experience is a plus
• Experience in healthcare marketing is a plus