Marketing Manager - United Kingdom

at  Embross

WHO WE ARE

Embross delivers market-leading passenger automation and self-service technologies to the global travel market. That last flight you jumped on, there is a good chance an Embross hardware or software solution helped facilitate part of your airport experience. The world’s leading airlines and airports use Embross’ range of service technologies to help make the passenger travel experience faster, simpler, and less stressful. For our partners, that translates to offering more flights, more often with more (happy) passengers on board.
So what’s great about what we do? We get to think creatively across a diverse solution stack of hardware and software to solve service and operations challenges for the world’s busiest public transit spaces. If you like challenges, we should talk.

EXPERIENCE:

• Digital marketing: 5 years (preferred)
• Email marketing: 5 years (preferred)
• Social media management: 4 years (preferred)
• Website Management: 3 years (required)
• Marketing Management: 4 years (required)

WHAT YOU’LL DO

We pride ourselves on staying ahead of the curve as we help our customers optimize and improve their service delivery models. We’re excited to be entering a new transformative phase of our stack as we explore new products, and new capabilities and embrace the growing data-driven demands of these environments.
We are looking for an experienced, self-driven multi-disciplinary Marketing Manager in United Kingdom with exceptional analytical skills to join our team. You will proactively take responsibility and ownership of your work to achieve business objectives with very minimal direction.
You will be responsible for the development of marketing programs, campaigns, and sales tools to support strategic initiatives, new products/solutions, go-to-market strategy, and global business growth. You will be a hands-on subject matter expert in all brand marketing activities including creating high-value content, developing marketing collateral, online/in-person event management, partnership management, and more.

KEY RESPONSIBILITIES :

• Collaborate with executives to develop and execute annual, and quarterly marketing plans to increase the company’s external visibility
• Build and maintain the company’s social media and website presence
• Work closely with account managers and global sales team to identify customer needs
• Initiate research, and lead the development, and execution of mass and target marketing campaigns across channels, including website, direct mail, corporate sales, Internet/Social-media marketing, conventions, workshops, advertisements, sales tools, conferences, events, social and other initiatives
• Design, write, and editing the content to produce marketing collateral in accordance with brand messages, corporate goals, and objectives
• Design and attend relevant trade shows to build relationships and promote the organization’s initiatives
• Communicate and negotiate with promotional partners for joint marketing activities
• Monitor, evaluate, report on competitor activities and marketing programs to senior management to make them aware of the brand landscape and recommended actions
• Create and manage a content calendar to give visibility to cross-functional teams.
• Champions creating the content for press releases, corporate newsletters, blogs, email marketing campaigns, and website copy.
• Develop and maintain a marketing budget. Determine pricing and profitability margins based on market research and other projections
• Track performance metrics for all initiatives and use insights to measure and optimize impact for the business