Marketing Manager

at  Upstay

OWNER-FOCUSED MARKETING

• Collaborate with the sales team to establish relationships with real estate agents for property owner referrals.
• Create and implement marketing strategies to position Upstay as the trusted and premier property management company for short-term rental owners.
• Develop marketing initiatives that highlight Upstay’s ability to maximize revenue and protect homeowners’ investments.
• Build and manage the Upstay brand as a trusted partner for property owners seeking professional and reliable management services.

QUALIFICATIONS:

• Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s preferred).
• Proven experience in hospitality or property management marketing, with a strong understanding of short-term rental markets.
• Expertise in brand building, digital marketing, SEO, and analytics platforms.
• Strong leadership skills with a track record of managing and developing marketing teams.
• Exceptional communication and presentation skills.
• Ability to manage multiple projects, prioritize effectively, and adapt strategies in response to market dynamics.
  Job Type: Full-time
  Pay: $65,000.00-$75,000.00 per year

Schedule:

• Day shift

Work Location: Remot

RESPONSIBILITIES STRATEGIC MARKETING PLANNING & EXECUTION

• Develop and implement a comprehensive marketing strategy to achieve guest acquisition, retention, and owner engagement goals.
• Lead the strategic execution of brand promotions, campaigns, and continent-wide initiatives.
• Monitor and recommend updates for SEO strategies, ensuring alignment with evolving digital marketing trends and collaboration with MDS or agencies.
• Set and execute the annual digital marketing plan, including partnership and advertising strategies to maximize revenue generation.
• Plan and manage content creation, including photoshoots and other assets, ensuring all marketing materials are up-to-date and aligned with brand standards.
• Strengthen and build the Upstay brand by ensuring consistency in voice, visual identity, and messaging across all platforms and initiatives.

ADDITIONAL RESPONSIBILITIES

• Identify and explore new markets and potential clients for both guest bookings and property management services.
• Build and maintain relationships with vendors and partners to support marketing initiatives.
• Coordinate and execute social and corporate packages across all resort properties.
• Submit weekly marketing activity reports to the General Managers and CEO.
• Handle any additional responsibilities assigned by leadership.