Marketing Manager

at  US Bank National Association

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.

JOB DESCRIPTION

U.S. Bank is currently seeking a Marketing Manager for its Alliance Marketing team. Growth through our Alliance Partnerships is a key strategic priority for U.S. Bank. The Marketing Manager in this role will help shape the marketing foundation of our newest Alliance program in collaboration with internal and external partners and stakeholders. In this high-profile role, the Marketing Manager will develop and lead the execution of the defined marketing strategy to deliver customer-centric, multi-channel marketing initiatives to maximize customer growth, retention and engagement. Identify and communicate key performance indicators and provide recommendations to ensure marketing strategies are yielding positive return on investment.

BASIC QUALIFICATIONS

• Bachelor’s degree, or equivalent work experience
• Eight or more years of related experience in marketing and marketing strategy with proven ability to deliver results

PREFERRED SKILLS/EXPERIENCE

• Proven experience creating and leading the execution of multi-channel marketing programs, leveraging customer insights and data to inform plans and drive decisions.
• Experience leveraging digital channels (search, display, email, in-app, etc.) and marketing technology to connect with prospects and customers with the right message at the right time.
• Demonstrated leadership, diplomacy, and ability to gain buy-in from diverse teams.
• Strong organizational, decision making, problem solving, interpersonal and team building skills.
• Ability to thrive in a dynamic, fast-paced, matrixed environment.
• Excellent verbal, written, and presentation skills; ability to present to executive level stakeholders and external partners.
• Curiosity and creativity grounded in strategic mindset.
• Understanding, interest, and expertise in the financial services industry preferred.
• Agile experience a plus.
• Some limited travel may be required.

ADDITIONAL RESPONSIBILITIES INCLUDE:

• Connect business priorities, initiatives, and execution with other internal teams and stakeholders to drive synergy and deliver a connected, unified customer experience.
• Effectively use data/analytics, customer insights and competitive intelligence to translate business goals into marketing strategies and plans.
• Leverage audience segment specific opportunities and tactics to launch marketing campaigns in collaboration with Alliance partners, agencies, product and technical teams.
• Work with agency and partners to develop campaigns that connect to the defined Alliance and U.S. Bank brand standards and overall experience, managing implementation and execution to ensure all creative delivers connectivity, consistency, and customer focus.
• Lead campaign delivery from design, operational execution through to measurement.
• Partner with data analytics to measure and analyze campaign results, refining and optimizing efforts accordingly.
• Manage marketing budget in accordance with strategy and data-driven results.
• Collaborate with internal partners to ensure that all marketing programs are in accordance with all laws, regulations and bank policies.
• Contribute to an environment of problem solving, collaboration, creativity, support, consulting, and partnership.

Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That’s why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following (some may vary based on role, location or hours):

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by la