Marketing Manager

at  Versus Socks

ABOUT US:

Versus Socks is a fast-growing, leading performance sock company dedicated to providing active individuals with high-quality, innovative, and stylish socks. We believe in pushing boundaries and challenging the status quo to deliver products that are exciting and performance driven. We’re on a mission to become the performance socks world champs and building a world championship team.

ABOUT THE ROLE:

As our Marketing Manager, you will play a pivotal role in driving the growth and success of Versus Socks. You’ll be responsible for developing and executing comprehensive marketing strategies that enhance brand visibility, engage our target audience, and drive sales. This role requires a strategic thinker with a hands-on approach, who is passionate about leading teams, driving results, and making an impact.

KEY RESPONSIBILITIES:

• Strategic Leadership: Develop and implement marketing strategies that align with business goals and drive growth.
• Campaign Management: Oversee and manage all marketing campaigns from inception to execution, ensuring they meet objectives and deliver optimal results.
• Team Management: Lead and inspire a small but talented marketing team, fostering a culture of creativity and high performance.
• Brand Development: Elevate the Versus Socks brand through innovative campaigns, partnerships, and collaborations.
• Digital Marketing: Oversee all digital marketing efforts, including social media, email marketing, and online advertising.
• Analytics and Reporting: Monitor and analyse campaign performance, providing insights and recommendations for continuous improvement.
• Budget Management: Manage the marketing budget effectively, ensuring optimal ROI on all marketing initiatives.
• Industry Knowledge: Leverage your in-depth knowledge of running, cycling and sport to create targeted marketing strategies that resonate with our active audience.