Marketing Manager

at  Vertu Motors

MARKETING MANAGER, MANCHESTER

Vertu Motors plc. was formed in late 2006 and are now the UKs 4th largest motor retailer with over 190 dealerships across the length and breadth of the UK, from Dunfermline to Exeter. Our business has grown dramatically over the years and we now represent 33 brands including Bristol Street Motors, Macklin Motors and Vertu Honda. Due to our continued success, we are now recruiting for an Marketing Manager to join to join us to support both our Vansdirect and Taxi Centre businesses.
As Marketing Manager, you will be taking the lead for Marketing for our Vansdirect and Taxi Centre businesses. You will be responsible for development and delivery of the marketing plans including both online and offline marketing channels to deliver on our business goals..
This a remote role based in the Manchester area but it will involve occasional travel to both our Vansdirect team in Newport, Taxi Centre in Glasgow and also our head office in Gateshead. The salary for this role is up to £45,000.

SKILLS AND EXPERIENCE

• Broad Marketing skill set with a Digital bias
• Excellent communication and project management skills
• An ability to interpret data and generate meaningful insight to create solutions and actions
• Demonstrable experience of driving innovation
• Ability to work independently and as part of a team
• Experience in Broker or Commercial Vehicle marketing would be beneficial

We are proud to be the Motor Retailer who invests more in our colleague’s personal development than any other, so if you are successful, you can look forward to on-going training opportunities that provide you with the right career path, career progression and a range of benefits you would expect from an employer of choice which includes:

• 25 days holiday rising with length of service - plus bank holidays
• Access to our online rewards platform giving you cash back and discounts for multiple retailers
• Preferential Service Rates
• Colleague Purchase Scheme
• Share Incentive Scheme
• Pension
• Enhanced Maternity and Paternity

If your application is successful, we will need to complete employment checks prior to you starting with us. Your role will include us verifying your recent employment, credit history and a criminal record check

• Deliver required enquiries and leads to meet business goals
• Work closely with key business stakeholders to define and deliver marketing plans and additional ongoing tactical opportunities to meet objectives
• Work with Product team to improve online customer experience leading to improved website performance, driving more leads
• Work with CRM team to develop conquest & retention email plans that deliver on goals
• Work with SEO & PPC teams to improve performance of channels to drive more leads as cost effectively as possible
• Budget ownership across marketing channels to deliver a strong ROI across all marketing activity
• Lead and develop the Marketing Executive
• Regular (monthly) visits to both Vans Direct and Taxi Centre to maintain close relationships; review activity and identity opportunities to improve performance
  For this role we are looking for you have experience in developing Marketing and Ecommerce strategies as this is essential to ensure the required market share growth of the businesses. Project management skills are paramount to deliver timely marketing campaigns whist managing development opportunities.
  You will be a self-starter who is able to identify new opportunities and gain buy in from senior stake holders. You will have strong analytical skills and an eye for detail. Proven experience of managing media and advertising creative across the channel mix is required