Marketing Manager

at  Wexxar Packaging

EMBARK ON A REWARDING JOURNEY AS A MARKETING MANAGER AT WEXXAR BEL, A PROMACH COMPANY

At Wexxar Bel, a subsidiary of ProMach, we believe in turning visions into reality. We’re not just about innovative packaging machinery; we’re about igniting potential. Here, you’ll find more than a job – you’ll find a pathway to make a tangible difference in the world of industrial automation and packaging. Our team, diverse in skills and united in vision, is the driving force behind our success in delivering cutting-edge solutions to our customers. Ready to be a part of something bigger? Join us!

PREFERRED EXPERIENCE (NOT REQUIRED):

• Creative Adobe Suite: Illustrator, Photoshop, InDesign, and/or Premiere Pro.
• Social Media Management Platforms.

EXPERIENCE

Required

• 5 year(s): Proficient in content management and web-based analytics systems.
• 5 year(s): Proficient experience with CRM and marketing automation systems, preferably within Salesforce
• 5 year(s): 5+ years in a marketing leadership role, preferably within a manufacturing/industrial environment, demonstrating mastery of the responsibilities listed above.

SKILLS

Required

• CRM Software
• Communication
• Analytical Skills

Preferred

• ERP Software

STRATEGIC RESPONSIBILITIES:

• Lead the development of the marketing plan that aligns with business objectives for new equipment sales and aftermarket business development.
• Collaborate with sales and operational leadership teams to define customer profiles to target and engage.
• Manage relationships with distribution channel partners by interfacing with their leadership team frequently to encourage brand promotion.
• Identify new and traditional marketing channels that will be successful at engaging target audiences (e.g., digital advertising, PPC, geo-fencing, IP targeting, industry trade publications, PR, etc.).
• Develop content with internal subject matter experts to increase brand awareness, differentiate our solutions in the market, build trust within our industry, and engage the target audience.
• Lead content development with outside industry/agency/vendor relationships for advertising, press relations, graphics, videography, imagery, and website development.
• Drive traffic and participation to various industry trade shows and events (in-person or virtually).
• Analyze market trend data to assist the organization in identifying where resources should be focused for business growth.

TACTICAL RESPONSIBILITIES:

• Maintain and update digital content for social media accounts, website pages, sales presentations, distributor content repository, and other marketing collateral.
• Develop and manage the annual marketing budget that executes your marketing plan efficiently.
• Capture and edit video and image assets for company solutions and initiatives as needed.
• Create and execute digital campaigns through our digital automation platform.
• Record and organize KPIs of various marketing initiatives for monthly reporting.