Marketing Manager

at  William Angliss Institute

ABOUT US:

William Angliss Institute is Australia’s largest specialist centre for foods, tourism, hospitality and events education and training. The Institute operates locally and internationally, delivering short courses and VET in Schools through to Certificate, Diploma, Degree and Masters Programs across its Melbourne, Sydney, Singapore and off-shore campuses and local and off-shore workplaces.

The Institute prides itself on its passionate and dedicated people who reflect the organisation’s values:

• Personal Responsibility
• Inspiration
• Empowerment
• Community
• Expertise

William Angliss Institute is a Child Safe organisation and the successful candidate will be required to submit an appropriate Working with Children Check card and National Police Check prior to commencement of employment.
The Institute is fully supportive of the principles of Equal Employment Opportunity. Applications from Aboriginal & Torres Strait Islander peoples, people with disabilities and people from culturally diverse backgrounds are encouraged.
The Institute is fully committed to providing a safe, culturally appropriate, and inclusive service for all people, regardless of their ethnicity, faith, ability sexuality, socio-economic

ABOUT THE ROLE:

As the Head of Marketing and Communications team, you will play a pivotal role in shaping and executing our integrated marketing, brand, media, communications strategies including campaigns and student recruitment for the Institute and drive our mission forward with creativity and strategic vision.
Reporting directly to the Director, Student Recruitment and Services, this position will collaborate with other members of the Leadership Team to support the delivery of the Institute’s Strategic Plan.

KEY RESPONSIBILITIES INCLUDE:

• Strategic Leadership: Develop and implement marketing and communication strategies that align with the Institute’s goals.
• Marketing: Lead the team to create and optimise marketing campaigns, craft compelling messaging, and design impactful materials across various channels.
• Media Relations: Lead media strategies to position the Institute as the leading training provide of foods, tourism, hospitality and events programs.
• Brand Management: Actively manage the Institute’s brand, ensuring consistent and strong brand positioning across all channels.
• Content Management: Oversee the publishing function, ensuring high-quality production and timely delivery of communications and materials.
• Team Leadership: Mentor and develop a multidisciplinary team, fostering a collaborative and innovative culture.
• Stakeholder Engagement: Collaborate with senior leaders and engage with stakeholders to understand their needs and incorporate feedback into strategies.
  Please view the position description for a detailed list of duties and responsibilities.