Marketing Manager

at  XYB

XYB is a leading global fintech company dedicated to transforming and revolutionising the financial services landscape. Through its coreless banking platform and ecosystem, XYB empowers banks and non-banks to provide accessible and comprehensive financial services to individuals and businesses. By combining advanced technology, comprehensive managed services, and fostering collaborative partnerships, XYB accelerates time to value, creates unparalleled growth opportunities, and enables financial institutions to thrive in the rapidly evolving digital era.

OUR REQUIREMENTS:

• At least 3 years in digital and product marketing within Fintech or enterprise software
• Skilled in managing SEO, SEM, email marketing, and social media campaigns
• Solid experience in launching and promoting enterprise software solutions
• Strong ability to analyze marketing data and refine strategies
• Creative thinker with a knack for crafting impactful marketing campaigns
• Excellent at crafting compelling marketing messages and content
• Preferably UK-based, with travel flexibility
  We encourage you to apply if you believe this job opportunity aligns with your experience and ambitions. Please submit your CV, as we look forward to reviewing your application.
  XYB is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

ROLE OVERVIEW:

We are looking for a dynamic and results-driven Marketing Manager to join our team. This role is pivotal in driving the growth and brand presence of XYB’s core banking platform through strategic digital and product marketing initiatives. The ideal candidate will have experience in the Fintech and enterprise software sectors, with a strong focus on digital marketing, product positioning, and demand generation.

YOUR RESPONSIBILITIES:

• Develop and execute a marketing plan aligned with XYB’s growth goals across prospects, partners, and investors
• Position XYB as the market leader and most innovative tech provider in the sector
• Lead a content strategy that establishes XYB as a thought leader, boosting lead generation and brand awareness
• Manage XYB’s website and social media for consistent, impactful communication
• Implement marketing tools and KPIs to enhance efficiency and effectiveness
• Continuously update marketing materials, including white papers and case studies
• Drive demand generation and account-based marketing to support sales goals
• Collaborate strategically with other teams to ensure alignment and achieve company objectives
• Stay informed on industry trends and competitors to refine marketing strategies