Marketing Manager

at  YONG KANG TCM CLINIC PTE LTD

REQUIREMENTS:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Proven experience as a Marketing Manager or similar role.
• Strong understanding of digital marketing, social media, and web analytics.
• Excellent communication and leadership skills.
• Ability to think creatively and innovatively.
• Strong analytical and project management skills.
• Up-to-date with the latest trends and best practices in marketing and measurement.
• Must proficiency in reading and writing in English and Mandarin.
• Experience in TCM clinic management is highly desirable.
  “This is in partnership with the Employment and Employability Institute Pte Ltd (“e2i”).
  e2i is the empowering network for workers and employers seeking employment and employability solutions. e2i serves as a bridge between workers
  and employers, connecting with workers to offer job security through job-matching, career guidance and skills upgrading services, and partnering
  employers to address their manpower needs through recruitment, training, and job redesign solutions. e2i is a tripartite initiative of the National Trades
  Union Congress set up to support nation-wide manpower and skills upgrading initiatives.
  By applying for this role, you consent to Refresh Group’s PDPA and e2i’s PDP https://www.e2i.com.sg/pdpa/ .

• Develop marketing strategies and plans that align with the company’s business objectives.
• Oversee and manage the marketing budget, ensuring optimal allocation of resources.
• Conduct market research to identify trends, customer needs, and competitive analysis.
• Lead the creation and implementation of marketing campaigns, including digital marketing, social media, email marketing, and traditional advertising.
• Monitor and analyze the performance of marketing campaigns, using metrics to refine strategies and improve ROI.
• Manage and mentor the marketing team, providing guidance and professional development opportunities.
• Coordinate with external agencies and vendors as needed.