Marketing Manager - Zoopla

at  Houseful

Zoopla is one of the UK’s most instantly recognisable property brands. In fact, we’re known and loved by over 91% of the nation (and we’re working hard on the other 9%). Our mission is to help the nation make better home decisions - by connecting everyone to their home and giving them personalised insights to help with moving, managing or financing. Over 50 million people visit Zoopla every month to access exclusive data and information on every UK property, search over 500,000 homes for sale and rent, find the best agents and secure the latest mortgage deals.
We’re a growing, dynamic team that embraces innovation and isn’t afraid to push the boundaries. We’re only just starting our journey to redefine the digital property landscape, with much more to explore and achieve. Join us, and transform the way the nation makes home decisions.

THE ROLE

An exciting opportunity to have a big impact, by delivering key campaigns and integrated marketing activations that spur brand and business growth with key audiences. Working hand-in-hand with internal teams (content, design, PR, customer experience, performance, analytics) and external agencies (particularly creative, media), you’ll drive all areas - from briefing, to activating and analysing - steering the right decisions to achieve our objectives and KPIs. By rolling up your sleeves and building together with your counterparts, you’ll be a linchpin in how the nation sees and experiences Zoopla as their trusted home decision partner.

WHAT YOU’LL DO

• Be the guardian of our marketing campaigns and activations, including a high profile sports partnership: owning the process from start to finish and mobilising internal stakeholders to support accordingly.
• Brief and manage our external creative and digital agencies to plan, execute and continually improve brand-led marketing and campaign activity.
• Help sharpen how we show up as a brand, in line with the overall marketing strategy. You’ll be the champion of this, working with external agencies and internal partners (product, design) to ensure the Zoopla brand and our key messages stand out with consumers.
• Champion brand growth (Spontaneous Awareness, Consideration, Branded Search) within the business, partnering closely with internal marketing teams to ensure connected and impactful brand experiences across paid, owned and earned media.
• Keep stakeholders up to date, share plans and ongoing performance, consult with other marketing teams and input into quarterly/annual marketing planning. Partner with Finance to ensure our budget process and spend profile is accurate, up to date, and on target.