Marketing Media Manager

at  PUIG

Location:Milan, IT
Team: Communication & Media
Job type: Permanent
Puig is a major player in the worldwide fashion and beauty industry. We have a wide portfolio of well-known luxury brands across fashion, fragrance, makeup, skincare, and wellness. Founded more than 100 years ago, Puig is a family-owned company with a long-term commitment to our brands and stakeholders.

WE’D LOVE TO MEET YOU IF YOU HAVE

Requirements:

• Education: Maesters Degree or equivalent
• Languages: English and Italian are a must
• Competencies:

o Strong communication skills
o Efficient knowledge in the use of Excel and PowerPoint tools
o Deadline-oriented
o Strong teamwork skill
o People Management skill
Puig is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status, or any other characteristic protected by law.
At Puig, we are continually looking for enthusiastic and committed individuals from a broad range of backgrounds and experiences to join our team. We believe that creating an inclusive environment in which you feel welcomed, valued, engaged, and empowered strengthens our business and fosters a culture where we are inspired to work hard, challenge ourselves, and be innovative in our thinking. Additionally, we believe that the diversity of our employees makes us a stronger company and better able to serve our customers around the world.
Job Req ID: 2720

Media Campaign Management & Contact with Media Stakeholders

• Ensure a cohesive local advertising message for the Puig brands portfolio in line with media guidelines and key business goals.
• Implement Puig media campaigns assuring the most efficient media mix and visibility levels according to the defined media strategy/brand objectives.
• Brand media assets management in line with the brand guidelines and considering local specific needs & ad hoc integrations.
• Build long-term relationships with media stakeholders to promote our brand and develop strong partnerships ensuring the best deals.
• Establish collaborative relationships with EMEA and Global Internal stakeholders to share local best practices and advocate for local empowerment, by building trust.

Media Agency Partnership

• Coordinate the Media Agency for the campaign set ups and challenge them on improving KPIs.
• Challenge them to work on innovation and wow initiatives to increase local relevance and generate impact on consumers.
• Control the media budget allocation, ensuring cost-effectiveness and the correct investments accounting (Purchase Orders and Invoicing cycle).

Media monitor and follow up

• Review target KPI’s and campaign strategies according to audiences and channels evolutions/trends.
• Closely monitor ad campaigns on all media placements using corporate tools.
• Suggests and initiate alternatives plans to improve/correct ongoing campaigns, optimizing performances.
• Regularly report advertising campaign results (including revenues and costs) and manage analysis to be shared with our global stakeholders.
• Contributing to the roll-out of MMM & Auditing studies & International Brand Insights projects.
• Strategic competition analysis especially on digital considering the automatic under-tracking.

Digital marketing

• Coordination of all brand website localizations.
• Speed up the glocal CRM strategy in full synergy with the brands (specific focus on niche portfolio).