Marketing Officer

at  Bath College

SKILLS, KNOWLEDGE AND EXPERTISE

• Degree/ Level 4 qualification or – equivalent in a subject area relevant to Marketing, PR or Event activity.
• GCSE English and Maths at grade C or above.
• Excellent IT Skills including good knowledge of relevant systems for role
• Up to date knowledge of marketing practices

KEY PURPOSE:

• Provide support to the College Marketing function
• Producing high quality marketing materials and campaigns
• Respond to and produce media and PR related activity
• Ensure an outstanding service to all its users.

KEY RESPONSIBILITIES

• Assist in the co-ordination and forward planning of College marketing strategies, implementing new ideas to support the department’s achievement of recruitment targets.
• Plan and produce a wide range of high-quality marketing campaigns and materials appropriate to the business of the College
• Update the College website and digital platforms with interesting, informative and professional content, to engage with a wide range of audiences.
• Monitor activity and update social networking sites for the College.
• Support the Schools and Events Officers to liaise with relevant internal departments and partner organisations to plan, organise and execute successful College events and marketing activities.