Marketing Officer

at  LDD Consulting

LD&D Consulting is a project management consulting firm that specialises in turning key projects into success by working collaboratively with clients and key stakeholders. Our specialist project management team consists of seasoned consultants across various industries.
We offer project management consulting, recruiting, Training and Development, HR outsourcing and payroll servicesacross various industries including Telecoms, IT, Construction, Transportation, Energy, Sports, Environmental and Health care, Banking & Finance, Services and Consulting in both private and public sectors. We provide the best candidates for your recruiting needs by leveraging on 25 years experience working in various industries and closely working with you to understand your requirements.
We are recruiting to fill the position below:

QUALIFICATIONS

• Bachelor’s Degree in Marketing, Business Administration, or a related field.
• Minimum of 2 years of experience in marketing, preferably within the financial services or microfinance sector.
• Strong understanding of microfinance products and services, as well as the unique needs of microfinance customers.
• Excellent communication, interpersonal, and presentation skills.
• Proficiency in digital marketing tools and social media platforms.
• Creative thinking and problem-solving skills.
• Ability to work independently and as part of a team in a fast-paced environment.
• Strong organizational and time management skills.
• Candidate must have a current client portfolio.

• Develop and execute marketing plans to achieve business objectives and drive customer growth.
• Conduct market research to understand customer needs, preferences, and trends specific to the microfinance sector.
• Manage and monitor the bank’s social media platforms and online presence.
• Develop and maintain relationships with local businesses and organizations to enhance the bank’s visibility and reputation.
• Conduct customer surveys and feedback sessions to gather insights for improving products and services.
• Identify target markets and customer segments to tailor marketing campaigns effectively.
• Implement marketing campaigns across various channels, including digital, print, social media, and community events.
• Ensure consistent brand messaging and visual identity across all marketing channels and materials.
• Monitor and analyze the effectiveness of marketing efforts using metrics and analytics tools, and adjust strategies as needed.
• Maintain up-to-date knowledge of industry best practices and competitor activities to stay ahead of market trends.
• Collaborate with the sales, credit, and customer service teams to align marketing efforts with business goals.