Marketing Officer

at  Police Now

ABOUT POLICE NOW

Our mission is to transform communities, reduce crime and anti-social behaviour, and increase the public’s confidence in the police service by recruiting, developing and inspiring outstanding and diverse leaders in society and on the policing frontline.
We are working towards a day when every community, whatever the socio-economic background of its residents, can thrive without being fearful of crime. We are looking for talented, committed and mission-aligned individuals who will drive us towards achieving our ambitions.
Police Now recruits and trains graduates and career changers with leadership potential to become inspirational police officers and outstanding crime fighters on our National Graduate Leadership Programme and our National Detective Programme. Beyond these programmes, our officers may join our Frontline Leadership Programme and be further developed giving them the best possible chance to progress through the policing ranks and have a lifelong connection with us.
Our 115-strong not-for-profit organisation aims to create systemic change. We need highly capable impactful staff to support the recruitment and development of our officers and to cultivate strong relationships with partner forces and the wider sector.

OTHER SKILLS TO SET YOU APART

We know that you might not check all the boxes below and that is okay. If you believe you can be successful in this role, continue to apply.

• Ability to create and manage candidate communication to deliver an exceptional candidate journey.
• University and campus recruitment experience, or any involvement in early career recruitment.
• Detail orientated and able to create and adapt copy for different channels and platforms.
• Excellent project management and organisation skills.
• Able to talk to candidates clearly and confidently about Police Now, the mission and our programmes.

PLEASE NOTE

The closing date for this role is Thursday 28th November at 9am.
This is a fixed-term maternity cover role until January 2026.
Please note this role is London based with requirements to travel to our London office approximately 2-3 days per week, travel to events will also be required.
Applications will be screened as they are received and invited to interview accordingly. Police Now reserves the right to close the advert prior to the advertised date, early applications are therefore encouraged. We strongly encourage candidates to look through our Leadership Principles included in the job pack as these underpin our culture and values, and feature heavily in our recruitment process
This job description is issued as a guideline. It is not exhaustive, and we would be pleased to discuss any constructive comments you may have. Due to the evolving nature and changing demands of our business this job description may be subject to change. You may, on occasions, be required to undertake additional or other duties within the context of this job description and according to the needs of the organisation.
Please note that some roles within Police Now require certain levels of National Security Vetting or screening in order to effectively work with our partners. Therefore, we may ask you to complete this if you are successful.

THE PURPOSE OF YOUR ROLE

Your work will have a direct impact on transforming the future of policing and our communities, by attracting and nurturing exceptional and diverse graduates into our programmes.
As a Marketing Officer, you’ll join our award-winning team to drive innovative and inspirational marketing activity that will contribute to us achieving our ambitious mission. You will support our attraction marketing and communication to build brand awareness with audiences who wouldn’t have previously considered policing and then engage and nurture these graduates. The role requires agility and someone who can think differently about how we get cut through in the graduate market and support with wider marketing initiatives at Police Now. There is true scope to own and grip your areas of responsibility, with the support and guidance from the rest of the team, giving you opportunity to try new ideas and show creativity.

KEY RESPONSIBILITIES

• Bring your creativity by developing copy and content for websites, promotional literature, online advertising, email marketing to motivate candidates to apply for Police Now.
• Produce a range of candidate support materials throughout each stage of the candidate journey.
• Support the delivery team with their candidate engagement strategies and messaging.
• Analyse and build reports and evaluate the effectiveness of marketing activity.
• Support with our paid marketing strategy with third party media suppliers’ relationships.
• Lead and represent Police Now at external career events and on campus at universities and other events.
• Build strong relationships with the wider Recruitment & Marketing team and other internal and external stakeholders.
• Lead on website updates via Wordpress/Elementor.
• Manage communications and workflows on our CRM (Hubspot) in collaboration with other team members.
• Monitor and review competitor activity and trends in early careers recruitment.
• Support the wider Police Now organisation with the creation and design of marketing content.
• Work with the Head of Employer Brand on key strategic initiatives.

MINIMUM REQUIREMENT OF THE ROLE

• A marketing degree/professional qualification or equivalent experience in marketing, employer brand, recruitment, candidate experience or any relevant profession.
• Comfortable with designing content on Canva and/or adobe illustrator.
• Available to travel to campus events.
• Comfortable analysing data to build reports and evaluate the effectiveness of marketing activity.
• Motivation and passion for the Police Now mission, values, and working within the policing sector.

We know that you might not check all the boxes below and that is okay. If you believe you can be successful in this role, continue to apply.

• Ability to create and manage candidate communication to deliver an exceptional candidate journey.
• University and campus recruitment experience, or any involvement in early career recruitment.
• Detail orientated and able to create and adapt copy for different channels and platforms.
• Excellent project management and organisation skills.
• Able to talk to candidates clearly and confidently about Police Now, the mission and our programmes