Marketing Officer (Postgraduate and Research Reputation)

at  Heriot Watt University

Role: Marketing Officer (Postgraduate & Research Reputation)
Grade and Salary: Grade 6, £30,505 - £35,880 per annum
FTE and working pattern: 1 FTE, 35hrs per week, Monday - Friday
Holiday Entitlement: 33 days annual leave plus 9 buildings closed days (and Christmas Eve when it falls on a weekday)

PURPOSE OF ROLE

As part of our ongoing student recruitment objectives, we are looking for a Marketing Officer to engage with our postgraduate target audience, globally as well as here in the UK. Reporting to the Brand & Campaigns Manager, the role is also at the heart of building reputation, awareness and engagement with Heriot-Watt University among the international academic community, which will promote our world changing research and impact.

KEY DUTIES & RESPONSIBILITIES

From the delivery of targeted campaigns and CRM activities to the creation of engaging copy and content that will increase the awareness of Heriot-Watt on the global stage, we’re looking for a passionate marketing professional who can deliver the following:

• Marketing Campaigns : Under the direction of the Brand & Campaigns Manager, write briefs, develop plans and deliver multi-channel digital, BTL and email campaigns to hit agreed KPIs.
• Collaboration : Work closely with academic and professional service colleagues across our global campuses and in our key markets, to coordinate plans and activities that will reach and engage our target audience.
• CRM Engagement : Work collaboratively with our CRM team to create a seamless and engaging prospect experience and drive conversion at each stage of the prospective student journey.
• Communications : Liaise with Communications to ensure news and content that can resonate amongst postgraduate prospects and international academics is utilised/repurposed and promoted through appropriate channels.
• Content & social media : Ensure each piece of content has a content strategy that considers the audience, format, SEO and the most appropriate channels for the content.
• Website : Assist in improving and reviewing Heriot-Watt website, including updating copy, images and videos on relevant Heriot-Watt website pages.
• Reporting & Analysis : Undertake and share regular marketing analytics reporting and performance tracking, particularly website and social media, with emphasis on making data-driven decisions to improve campaigns and other marketing activities.
• Stakeholder Management : Develop and maintain excellent working relationships with academic and professional service colleagues including our global in-market recruitment teams and research team. Develop stakeholder management techniques for obtaining information in a timely manner.
• Agency Briefing : Brief and manage external agency relationships for campaigns e.g. media agencies, design/advertising agencies, video production.
• Teamwork : Support and contribute to the wider Marketing team where required, e.g. open days, global campaigns, etc.

Please note that this list is not exhaustive, and the role holder may be required to undertake other relevant duties commensurate with the grading of the post. Activities may be subject to amendment over time as the role develops and/or priorities and requirements evolve.