Marketing Operations Engineer

at  Quadient

CONNECT WITH QUADIENT

Quadient is a global leader in customer communication solutions. With over 100 years’ of experience and still going strong, we aim to be the driving force behind the world’s most meaningful customer experiences. Our success in delivering innovation and business growth is inspired by the connections our people create every day, with our clients and each other. It’s these connections that make Quadient such an exceptional place to grow your career – and help our future-focused team lead the way.
The Marketing Operations Specialist is responsible for leveraging technology to improve the productivity of the marketing team and to help achieve the department’s goals – namely the generation and nurturing of leads.
Working closely with the global marketing operations team to identify, implement, optimize, and administer a number of marketing platforms and tools, the Specialist will be primarily responsible for email marketing, form building, database segmentation/list building, lead importing, landing page creation and report building. This can be for a region, solution or global campaigns.
This role requires a strong team player – a problem solver who has a natural curiosity to understand how technology works and a thirst for learning, demonstrated by keeping abreast of the latest digital marketing trends. The Marketing Operations Specialist will possess an extraordinary work ethic, attention to detail, strong analytical and an ability to communicate effectively with colleagues.

• Supports all technical aspects of marketing technologies including ongoing integration efforts with CRM, campaign deployment, and dashboard creation and analytics.
• Provides technical and operational support of all marketing technologies
• Drives user and region requirements to ensure the corporate/global “martech” is supporting local requirements
• Works with the regional teams to ensure systems are being used properly
• Helps with end-to-end management and execution of regional marketing campaigns
• Provide administrative support for the global and local marketing teams
• Track performance and statistics related to email marketing
• Provide support of data quality efforts by monitoring and processing contact updates, returned mail, email bounce backs and contact subscription preferences
• Perform data entry/import lead lists and maintenance to ensure the accuracy and consistency of data/segmentation
• Working with the global and local marketing teams to create reports and dashboards to monitor and optimize marketing programs