Marketing Operations Lead

at  Sanlam

Who are we?
Sanlam Fintech is a newly established digital first business within the Sanlam Group on a mission to democratize financial advice and solutions for everyone across the African continent. We exist to pioneer inclusive financial confidence helping people build strong foundations to bridge the gap in generational wealth. Our culture s that of agility and constant deployment, we believe in learning fast, learning cheap and learning forward. Our aim is to provide a work environment where knowledge workers can accelerate the development of their ideas and bring innovation to market, at the same time provide compelling career and development proposition that will enable them to realize their dreams.

Experience

• Relevant Degree or Diploma
• 5+ years’ experience in Digital Marketing. FinTech experience will be an advantage.
• 3 + years’ experience leading a team.
• Knowledge and experience with GA360/GA4/GTM as a mandatory.
• Knowledge of Digital Media platforms e.g. Social is mandatory.
• Knowledge of MarTech tools and a previous track record in deploying and integrating MarTech tools in a large organisation. Marketing automation tool delivery is a minimum requirement. MS D365 implementation will be an advantage.
• Demonstrable experience in managing cross-functional teams and collaborating with IT and design departments.
• Relevant experience within the Financial Services and Insurance Industry will be an advantage.
• Relevant experience within the Sanlam Group will be an advantage

Core Competencies

• You’re high agency. Looking for ways to do, instead of reasons not to. If something is not right, you own it or work collaboratively with others until you find an owner of it.
• Where some see impossible, you see a way: Turning obstacles into opportunity, chance into change.
• You love creating more with less. Knowing that the biggest impact is born of the smallest acts.
• You seek out and value different perspectives. Believing that when we change how we look at things, how things look for us also changes. Making tomorrow not just different, but better

This Marketing Operations Lead role is a mash up between functional Marketing and MarTech capability focusing in laying the technological and data foundations that propel us toward our ambitious growth goals, collaborating with a team of high-calibre professionals along the way.

What will make you successful in this role?

• You’ve established a robust Marketing Operations capability: Under your guidance, the Group Brand and Marketing team has been able to launch a scalable and extensible MarTech stack that seamlessly ingests and utilises customer data from across the organisation. This will be achieved through collaboration with the MarTech and data technical leads. This set up empowers Marketing leads, across the value chain from Brand, Performance Marketing, Content, and other functional marketing areas, with cutting-edge tools necessary for surpassing growth targets efficiently. Success is measured by the smooth transition business units onto this new stack without impacting the client experience negatively or hindering the teams ability to carry out their day to day activities during the transition period
• You have cultivated a high-performance culture, oriented around enabling growth through technology. You have assembled and nurtured a team that embodies ownership and autonomy, committed to fuelling growth through technological innovation. This group of talented individuals are celebrated for their speed to market, creative problem-solving abilities, and tangible impact on our Marketing objectives. Success is measured by the efficiency driven by this team who directly contribute to the overall Marketing OKR’s and realisation of the shared services Marketing Ops area as intended by the target Marketing Operating model design.
• The team is known for innovation and adhering to state of the art in operational excellence: Your leadership has fostered a culture of operational excellence and innovation using technology and data. By steering the team towards best practices and enabling marketing technology you can ensure that you are supporting the overall vision of achieving a customer led marketing approach that is delivered at scale. Success is measured by the marketing processes and capabilities that you have been able to automate through technology establishment and data alignment.

Experience

• Relevant Degree or Diploma
• 5+ years’ experience in Digital Marketing. FinTech experience will be an advantage.
• 3 + years’ experience leading a team.
• Knowledge and experience with GA360/GA4/GTM as a mandatory.
• Knowledge of Digital Media platforms e.g. Social is mandatory.
• Knowledge of MarTech tools and a previous track record in deploying and integrating MarTech tools in a large organisation. Marketing automation tool delivery is a minimum requirement. MS D365 implementation will be an advantage.
• Demonstrable experience in managing cross-functional teams and collaborating with IT and design departments.
• Relevant experience within the Financial Services and Insurance Industry will be an advantage.
• Relevant experience within the Sanlam Group will be an advantage.

Core Outputs/Tasks

• MarTech Solutions & Integration: Lead the design, deployment, and maintenance of MarTech platforms and tools in collaboration with solution architects and designers. Ensure seamless integration of MarTech solutions into existing systems to maximise ROI and marketing effectiveness. Set up, manage and maintain tracking and tagging across the ecosystem.
• Data Management & Analytics: Provide oversight on the data collection and analysis protocols to ensure data accuracy and reliability. Collaborate with data analysts to derive actionable insights from marketing data and implement data-driven strategies.
• Marketing Automation: Understanding marketing automation tools and how to streamline and scale marketing efforts across channels that are relevant to the business cluster.
• Process Improvement & Efficiency: Continuously assess current operational processes and introduce automation or optimisations using MarTech solutions. Maintain a pulse on the latest MarTech trends, advocating for investments in technologies that could give the company a competitive edge.
• Project management: Ability to prioritise tasks, manage projects, and work with cross-functional teams to meet deadlines.
• Financial Management: Understanding budgeting, forecasting, and ROI calculations and how to use these to optimise the investment in Marketing Ops.
• Manage marketing ops spend across resources and non-resource costs as well as drive the request for CAPEX and OPEX funding to support the evolution of the Marketing Ops function.
• Strategic Thinking: Ability to think strategically about MarTech and the roadmap required to support the Marketing community to mature and transition into a fully functional in-house shared service team.
• Communication and Collaboration: Strong interpersonal and communication skills to collaborate effectively with internal and external stakeholders, including agency partners, vendors, and key stakeholders across the Sanlam Group.
• Continuous Learning: A willingness to continuously learn and stay up to date with the latest developments in digital marketing and technology to support the maturity of the Digital Marketing capability.
• Lead, manage, mentor, and develop a team of marketing specialists and drive a digital first culture.

Core Competencies

• You’re high agency. Looking for ways to do, instead of reasons not to. If something is not right, you own it or work collaboratively with others until you find an owner of it.
• Where some see impossible, you see a way: Turning obstacles into opportunity, chance into change.
• You love creating more with less. Knowing that the biggest impact is born of the smallest acts.
• You seek out and value different perspectives. Believing that when we change how we look at things, how things look for us also changes. Making tomorrow not just different, but better.