Marketing Operations Manager B2B (all genders)

at  Zalando

As a Marketing Operations Manager (B2B), you will be responsible for running the marketing operations of Zalando’s B2B unit ZEOS. You will collaborate with stakeholders in Sales, CRM, and Marketing to ensure smooth execution of campaigns, lead journeys and lead management, driving operational excellence and efficiency.

ZEOS is part of Zalando, leveraging the company’s infrastructure, technology, and expertise to build an operating system for fashion & lifestyle. Established in 2023, ZEOS is developing tools that allow brands and retailers to manage their multi-channel business in one place. We aim to enable seamless e-commerce across Europe: from new market entry and expansion to optimization and business steering. The first ZEOS product is called ZEOS Fulfillment, and it gives brands and retailers the ability to fulfill their multi-channel sales using one stock pool, one carrier integration, and one user interface. Being a small unit within a big company enables us to act fast, but with the backup from one of the leading online platforms for fashion and lifestyle in Europe.

• You will build a lead collection, prioritization, and nurturing engine across the website, landing pages, and HubSpot automated workflows
• You will oversee the day-to-day administration of HubSpot, including campaign set-up, workflow development and tracking
• You will work with the CRM team to ensure smooth connection between HubSpot and Salesforce
• You will manage lead handling, including handover to Sales, and establish a continuous feedback loop to monitor MQL quality
• You will be responsible for audience set-up and management, and oversee data quality, ensuring the data is clean and up to date;
• You will develop and maintain performance dashboards, supporting Marketing with reporting and attribution
• You will create and maintain documentation for processes, workflows, and system configurations