Marketing Operations Manager

at  Blackbaud

The Marketing Operations Manager will partner with the Corporate Impact sales and marketing teams to deliver a holistic approach for leveraging insights and analytics to dramatically improve all aspects of our marketing outcomes, from digital to demand through the sales funnel. This role will ensure marketing can access and act on rich, data-based analysis and analytical models that dramatically enhance campaign strategy, targeting, and decision making across marketing.
This role will be responsible for providing valuable insights, recommendations, and action plans to marketing teams and executives. The Marketing Insights Manager has a deep understanding of the wide variety of channels and tactics used across marketing and expertise in the nuances of how to interpret success across those channels and tactics. The role requires technical mastery (data management, reporting, analysis, and business modeling), analytical intuition (knowing how to apply technical skills to solve business problems) and strong communication skills (convey results of analysis in a way that is understood by and useful to business leaders). Key areas of focus include:

• Support end-to-end view of marketing performance allowing for meaningful ROI measurement and actionable sales and marketing deliverables.
• Leverage innovative modeling techniques to constantly maintain and optimize our data models (multi-touch)
• Work with leaders across the company to align business strategy with performance metrics.
• Develop deeper understanding of the prospect market to grow our new logo business.
• Manage Marketing Sciences tech stack, architecture and reporting landscape with IT Insights team
• Advocate for key stakeholders within digital, demand gen, and across marketing with partners in Finance, Sales, & Revenue Operations to make sure relevant KPIs and targets are in alignment.
• Connect metrics across all areas of funnel and pipeline to better align sales and marketing.
• Develop a deep understanding of marketing activities (channels, offers, drivers, campaigns, etc), journey stages, and correlations to drive campaign strategies
• Grow our understanding of buyer behavior to incorporate behavior analytics into our marketing strategy.
• Work with digital and demand to provide insights to help optimize the end-to-end buyer’s journey
• Develop actionable account-based metrics to predict funnel acceleration and velocity
• Devolop Content KPI frameworks and reports to measure content effectiveness and guide content strategy
• Develop predictive modeling to drive marketing effectiveness. Leverage data across all marketing channels to understand the predictability of marketing effectiveness as impacted by changes in channel or budget. Ensure marketers and executives have the ability to make quick decisions when they may need to pivot dollars for specific results
• Ensure marketing stakeholders understand the data and can turn insights into action to increase return and decrease costs by being an expert data storyteller
• Train and coach Marketing Data Analyst to pull data from multiple sources and create views of marketing performance