Marketing Operations Manager

at  Intuit

OVERVIEW

We are seeking a Marketing Operations Manager to oversee in-product messages related to our marketing programs. The ideal candidate will be responsible for developing and managing end-to-end processes for creating and executing campaigns, analyzing and optimizing performance data, and working collaboratively with cross-functional teams to achieve marketing goals.

• Develop and execute end-to-end marketing operation processes, including lead management, campaign strategies, and reporting.
• Ensure cross-functional alignment across marketing, sales, and customer success teams.
• Oversee the development and implementation of marketing automation systems, including managing and integrations of marketing technologies.
• Measure and analyze campaign performance data, using data-driven insights to provide recommendations for optimization.
• Evaluate, implement, and maintain marketing technology systems
• Streamline operations workflows and create process efficiencies across all marketing functions.
• Develop and execute best practices in campaign and management.
• Collaborate with the partner teams to ensure the efficient use of marketing resources.
• Identify areas of opportunity for innovation in marketing and process optimization, driving changes in accordance with relevant stakeholders