Marketing Operations Manager

at  Madison Logic

About Madison Logic:
Our team is reshaping B2B marketing and having fun in the process! As a truly global company, we take pride in the diverse backgrounds of our team. When joining Madison Logic, you are committing to giving 100% and always striving for more. Work with & learn from an incredible group of people who care about your success as much as they care about their own. Our team is at the heart of what we do and our success starts with you!
Remote work note: Please refer to the job posting detail to determine what (if any) remote work options apply to the specific job advertised. Not all positions are available for remote work or in all regions/countries. Where applicable, remote work must be conducted from your home office located in a jurisdiction in which Madison Logic has the legal right to operate. It requires availability and responsiveness on a full-time basis from a distraction free environment with access to high-speed internet. Please inquire for more details.
Madison Logic is seeking a Marketing Operations Manager who is passionate about leveraging marketing technology and data to drive measurable outcomes. This role is central to ensuring our marketing automation, CRM integration, and reporting capabilities align seamlessly to support our growth objectives. You will work closely with various marketing teams to manage email campaigns, optimize lead/account scoring, and deliver insights that impact marketing strategy.

BASIC QUALIFICATIONS:

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• Bachelor’s degree in Marketing, Business, or a related field.

• 3-5 years of experience in marketing operations, marketing programs, or a similar role in a B2B environment.
• Strong expertise with HubSpot Marketing Hub, including campaign management, lead scoring, and integration with Salesforce CRM.
• Excellent analytical skills with experience building reports and dashboards to track marketing performance and attribution.
• Familiarity with WordPress for basic website updates and landing page management.
• Familiarity with Google Analytics and Google Search Console to access SEO performance reporting for analysis across the broader content team.
• Strong project management skills with the ability to collaborate across departments and manage multiple projects simultaneously.

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• Manage and optimize the HubSpot Marketing Automation Platform (MAP), building and executing email campaigns, nurture programs, and automated workflows to engage and convert prospects.

• Develop and refine lead/account scoring models within HubSpot and Salesforce to prioritize opportunities effectively and support sales alignment.
• Track, analyze, and report on marketing activities using HubSpot, Salesforce, Google Analytics, LinkedIn, and Madison Logic ABM platform, providing actionable insights through dashboards and reports for executive and cross-functional teams.
• Work with Sales Operations to implement and improve attribution models, ensuring accurate tracking of campaign performance across systems.
• Maintain and update the website using WordPress, including launching landing pages and updating existing content, forms, and page elements as needed.
• Collaborate with Product Marketing, Communications, and Sales teams to align marketing efforts with key initiatives, campaigns, and business metrics.
• Serve as the central point for marketing technology and data, ensuring consistency, efficiency, and best practices are upheld across all marketing systems and activities.