Marketing Operations Manager

at  Resolver

Resolver operates as a hybrid workforce. For this particular role, it would be great if you could come and hang out in real life once a week at our Toronto office!
Resolver is looking for a Marketing Operations Manager. As Marketing Operations Manager, you will set the strategy for how Resolver’s sales development and marketing systems track and route leads. You’ll have a close eye on the team’s current projects —and a strong say in what gets top billing when prioritizing requests.
Where necessary, you will spend time in the trenches to help alleviate bottlenecks. At the same time, you’ll be thinking ahead —both to medium-term projects and to long-term strategy. You will work closely with stakeholders across Resolver to collect feedback —must-haves, recommendations, pain points, hopes and dreams —to make sure our processes are optimized to move the needle on our key metrics.

Measure of success: Tasks completed on time. Reduced platform errors. Total number of high-quality leads processed/routed

• Own the schedule for the operations team, determine bandwidth, set/enforce deadlines, flag when we need to adjust timelines.
• Work closely with Demand Generation and Sales Development teams to determine long-term priorities. Ensure that operations are all aligned with KRs
• Develop detailed plans/timelines to support key initiatives from Demand Generation and Sales Development teams. Determine success metrics and monitor them as projects progress
• Monitor usage in Salesforce, Marketo, Outreach.io, Chilipiper etc.to ensure our processes are delivering the desired outcomes for internal team

Measures of success: Tasks completed on time, total number of opportunities from marketing campaigns

• As needed, assist with development and deployment of email campaigns using our marketing automation platform (Marketo).
• Build programs to route and assign leads from Marketing campaigns (e.g.events, webinars, account-based marketing campaigns)
• Monitor and troubleshoot programs to ensure prospects are assigned and tracked properly