Marketing Operations Manager

at  UrVenue

ABOUT US

UrVenue is the leading hospitality technology platform that powers commerce, enhances the guest experience, and monetizes resort real estate by leveraging non-room inventory across all customer touchpoints in the booking and in-stay journey. UrVenue maximizes revenue-per available-customer (RevPAC) with its advanced booking, ticketing and presale platform built for hospitality venues: nightclubs and day clubs, restaurants and lounges, resort pools and beaches, sportsbooks, spas, special events, small group meeting rooms, recreation services, bundled experiences and more. Since 2011, UrVenue’s scalable enterprise technology has been the trusted industry standard for clients ranging from independent venue operators to global hospitality, entertainment and gaming organizations including Wynn Resorts, MGM Resorts International, Caesars Entertainment, Circa Resort & Casino, Tao Group, Bagatelle, and Okada

ABOUT THE ROLE

As Marketing Manager you will play a crucial role in developing and executing UrVenue’s marketing strategy with a strong focus on both general and digital marketing. Reporting to the Director of Marketing and working closely with various departments, this utility player will be responsible for a wide range of marketing activities, including but not limited to: content writing, B2B email marketing and strategy, social media management, along with an ability for creative design.
The ideal candidate is a self-starter that is highly motivated as well as a creative thinker who excels at crafting compelling marketing messages and has a proven track record of thinking outside the box.

WHAT YOU’LL DO

• Develop and manage a comprehensive content strategy that aligns with UrVenue’s brand and business goals.
• Write and edit high-quality content for various channels, including blog posts, whitepapers, case studies, and website copy.
• Collaborate with internal teams to create engaging and informative content that resonates with our target audience.
• Design and execute B2B email marketing campaigns to nurture leads, engage clients, and drive conversions.
• Segment email lists based on client profiles and behavior to deliver targeted messages.
• Analyze campaign performance and optimize email marketing efforts to improve open rates, click-through rates, and overall ROI.
• Develop and implement a social media strategy to increase brand awareness and engagement across platforms such as LinkedIn, Twitter, Facebook, and Instagram.
• Create and curate compelling content that reflects UrVenue’s brand voice and values.
• Monitor social media channels, respond to inquiries, and engage with our online community.
• Work with graphic designers to create visually appealing marketing materials, including brochures, infographics, and digital ads.
• Ensure all creative assets align with UrVenue’s branding guidelines and messaging.
• Collaborate on the development of multimedia content, including videos and animations.
• Brainstorm and implement innovative marketing campaigns that capture attention and drive results.
• Develop unique messaging that differentiates UrVenue in the marketplace.
• Stay up-to-date with industry trends and competitor activities to identify new opportunities for growth.