Marketing Operations Specialist

at  Bonnie Plants

Are you ready to take the lead in creating an exceptional in-store experience for gardening enthusiasts across multiple retailers? As the Marketing Operations Specialist at Bonnie Plants, you will be at the heart of our marketing operations, ensuring everything runs smoothly. This role is perfect for someone who is detail oriented, a go-getter and likes to see a project through from start to finish. You will focus on optimizing the in store shopping experience, enhancing marketing operational processes, overseeing photoshoots, and coordinating new product varieties.
The Marketing Operations Specialist is responsible to optimize the in-store shopping experience, enhance marketing operational processes, oversee photoshoots, and coordinate new product varieties.

REQUIRED SKILLS/ABILITIES:

• Project Coordination and Detail Oriented: strong organizational skills to ensure deadlines are met with a strong attention to detail
• Strategic Mindset: work with our sales teams to bring the Bonnie brand to life across multiple retailers
• Excellent Communication - effectively convey ideas and deadlines to multiple stakeholders in a timely fashion
• Build Relationships - the marketing lead across multiple teams including sales, analytics, and the field team
• Passion for Excellence: drive to optimize and improve operations, with a commitment to delivering high-quality results
• Leadership and Initiative: strong leadership skills with the ability to guide teams with a proactive approach to problem-solving and a willingness to take ownership of projects
• Creativity and Innovation - innovative mindset that seeks out new ways to enhance the shopping experience and bringing new products to market
• Consumer first mindset - deep understanding of the consumer and their preferences, grounded in insights and analytics
• Positive Attitude - energetic and enthusiastic approach to work and problem-solving
• Curiosity & Willingness to Learn - continuous learner who stays up to date with industry trends
• Willing to Travel - potential to travel to visit different retail locations and relevant meetings
• Ensure a safe work environment - Through the design and implementation of new in store merchandising, ensure safety is top of mind

EDUCATION AND EXPERIENCE:

• Bachelor’s degree in Marketing, Communications or related field.
• 1-3 years of related experience.
• Bilingual (English and Spanish) is a plus.

PRIMARY RESPONSIBILITIES:

• Work closely with the sales and marketing teams to develop in-store consumer experiences.
• Be the marketing lead for new products and marketing operational processes aligning closely with the digital team on anything needed for an omni channel experience.
• Oversee operations for print items including in-store signage, and photoshoots ensuring the consumer is always top of mind.
• Ensure all aspects of the in-store process are complete: including strategy, creative, production, inventory and communication.

WHAT MAKES THIS ROLE UNIQUE FROM OTHERS:

• Lead the In-Store Customer Experience. You will take the reins in shaping the overall in-store customer experience. Your creative strategies and innovative ideas will directly impact how customers interact with our products.
• End-to-end ownership. You will be hands-on in every aspect of the in store experience and guide a holistic consumer vision.
• Continuous growth and development.